So shopping is fun: the Austrians love online and offline purchases!

Online shopping is becoming increasingly popular in Austria: A new study shows that half of the Austrians combine virtual shopping with fun and relaxation. Generation Z in particular stands out from this, with them it is even 70 %. These findings come from the trade association Shopping Index, which in cooperation with Bluecode about the buying behavior of consumers in August and September 2024.

Classic shopping is also very popular, 55 % of the respondents are happy to be happy. The results show that both online and offline trading are an indispensable experience that arouses emotions and offers inspiration. "Whether online or offline, trade should be appealing and inviting," emphasizes the study, which highlights the importance of convenience, selection and attractive prices. Much of the consumers actively uses the Internet for research; Astonishing 80 % are looking for information before buying a planned purchase.

new trends in purchasing

But not only the preference for online shopping changes rapidly: Mobile Payment experiences an upswing, over half of the Austrians already pay with the cell phone, within generation Z it is even impressive 82 %. Particularly exciting: Every fifth Austrian has already used QR code payments-a trend that is also increasingly arising in Austria, similar to Asia. Not only is it used for convenience, but also the possibility of creating experiences at the Point of Sale is crucial, as Christian Pirkner, CEO of Bluecode, executes.

The switch to new technologies and payment methods is not without challenges. Bad product quality and unfriendly sellers remain no-gos when shopping. Defense drops such as long waiting times or poor customer service are more often accepted. Only 12 % of consumers are very disappointed if an announced delivery time window is not met. This shows once again how important the shopping experience and personal customer contact are. The study shows that the two channels, online and inpatient trade, inspire each other and that a harmonious connection between the two is essential for success. Further details and the complete results of the Shopping Index 2024 can be found on the website of the trade association, where .