Future conference 2025: How do companies now master change!

Future conference 2025: How do companies now master change!

Wien, Österreich - Vienna. In the dynamic world of tomorrow, shaped by rapid technological change and social challenges, there are decisive changes in the communication industry. The Ketchum Trendradar 2025 emphasizes how companies not only preserve their authenticity through transparent communication and the strategic use of AI and new technologies, but can also actively shape the future. Companies are faced with the task of creating real connections via digital tools and creative approaches in order not to fall behind in the race for credibility and trust, such as medianet.at reported.

The communication strategies have to change: consumers and stakeholders expect honest and immediate information about progress and challenges, whereby the topic of greenwashing focuses on. Emilie-gen z and millennials are looking for brands that not only sell, but also represent values ​​and offer experiences that go beyond ordinary. According to Ketchum, 2025 will be a year in which the speed and clarity of communication are decisive, especially with regard to the new ESG reporting obligations. Companies have to actively enter into dialogue with their stakeholders in order to improve public perception and to gain consumers' trust.

Jonny Böhm on board

In order to meet these challenges, Ketchum Germany increases his marketing intelligence unit with Jonny Böhm, who takes over the management as an executive director. Böhm brings extensive experiences from the media and marketing industry and together with Felix Zeh will lead the department that focuses on media and data analyzes and the development of communication strategies. This unit becomes a central point of contact for companies that optimize their communication strategies and want to achieve measurable successes, such as ketchum.com reported.

Böhm emphasizes that data -based communication is essential in times of uncertainty. He expects the MIU to address a clear and efficient address of the target groups by combining human know-how with modern technology. The focus is on an intelligently networked data analysis that enables companies to protect and promote the fragile well of reputation in turbulent communication junctions.