Louis Vuitton is driving into a new era of excellence with Formula 1®!

Louis Vuitton is driving into a new era of excellence with Formula 1®!

A groundbreaking step in the world of motorsports: Louis Vuitton enters into an impressive ten-year partnership with Formula 1®. The famous luxury company will act as title partner at the Formula 1® Louis Vuitton Australian Grand Prix 2025, which takes place in Melbourne on March 16th. Louis Vuitton brings a breath of fresh air to the opening ceremony and awards ceremony, while the iconic Trophy Trunk - already familiar from the Grand Prix de Monaco™ - commemorates the riders' outstanding achievements. The message that “Victory travels in Louis Vuitton” becomes the central element of this glamorous collaboration, as on ots.at reported.

A new shine for Formula 1

Formula 1 President and CEO Stefano Domenicali expressed his excitement about Louis Vuitton's entry: "We are thrilled to welcome Louis Vuitton as title partner for our first race in 2025." This partnership brings together two global icons bound by their passion for innovation and excellence. Louis Vuitton, known for its masterful craftsmanship, will not only elevate the racing experience at the Australian Grand Prix, but also present the perfect expression of luxury and motorsport. It is a sign that fashion, culture, entertainment and sport come together in a unique combination, emphasized formula1.com.

This significant association is part of LVMH's global partnership that embodies the pursuit of excellence at a time when sports such as football, sailing and the Olympic Games also benefit from this prestigious collaboration. The entry of Louis Vuitton marks the start of an epic year for Formula 1, and the racing community can prepare for the best that luxury and competition have to offer.