Joachim Feher leaves RMS Austria: A new course in the media landscape!

Joachim Feher leaves RMS Austria: A new course in the media landscape!

Joachim Feher gave up his position at RMS Austria after almost eight years. The contract was terminated in mutual agreement with the shareholders, which signals a harmonious separation. The decision to let goers draw is in the course of a strategic realignment that is required for the company in order to meet the changed requirements for marketing private media offers. This reports Leadersnet .

Brigitte Kovacic, who has been an authorized representative for many years, will now take on operational responsibility. In the transition period, Sven Thölen, CEO of the German RMS Radio Marketing Service GmbH & Co. KG, will interim manage sole management. Thölen thanked Feer for his commitment and emphasized his role in establishing the RMS Top Kombi as the market leader.

strategic realignment

rms Austria has recognized that a strategic realignment is necessary to strengthen market leadership in the field of marketing the “RMS Top Kombi”. In view of the fact that the programs of the private radio stations are completely financed by advertising, the company emphasizes how important strong marketing is. This underlines RMS Austria's responsibility for the media diversity, freedom of expression and a functioning dual radio market.

Martin Glasser, in his book on controlling on radio, emphasizes the importance of holistic control of private and public service broadcasting companies, which is particularly relevant in this context. The challenges in the media landscape require innovative approaches and strategies to ensure future competitiveness. Further details on this topic can be found in Gläser's work "Controlling on radio-holistic control of private and public broadcasting companies", which was published in 2003 and is dealt with in pages 147 to 170. The complete text is available via the following DOI: https://doi.org/10.1515/9786814729.147 .