Winter sports in Austria: numerous trends and digital payments!

Winter sports in Austria: numerous trends and digital payments!

VISA Austria found that 68 percent of Austrians actively operate winter sports. This survey, which was carried out by Marketagent , shows a clear trend towards digital payment methods. This year, 56 percent of winter athletes stated that they pay digitally when shopping on the slopes- be it with debit or credit card, smartphone or a wearable.

The survey also showed that not only the payment preferences, but also the activities of the winter sports enthusiasts vary greatly. The most popular leisure activities include skiing, tobogganing and cross -country skiing. 38 percent of those surveyed stated that stopping on a hut is part of a perfect day on the slopes, followed by 19 percent who relax after sport during wellness and 12 percent that celebrate the après-ski.

habits and concerns

Despite the growing share of digital payments, 38 percent of the respondents have cash because they are unsure whether digital payment methods are accepted everywhere. This skepticism is particularly pronounced for the older generation, since 50 percent of baby boomers (61-79 years) often use cash, while only every fourth bar paid for the gen z (15-31 years).

The survey also shows interesting spending: The average costs per day and person amount to around 100 euros, whereby 32 percent of Austrians are willing to spend until this amount. 9 percent even spend over 200 euros, while 13 percent spend a winter sports day without any noteworthy expenses.

popularity of winter sports in Austria

The survey results illustrate the popularity of winter sports in Austria, where men (73 percent) are more active than women (63 percent). The gene Z, of which over 80 percent provides information to regularly drive winter sports. Her favorite activities include skiing (23 percent), tobogganing (11 percent) and cross -country skiing (5 percent), which underlines the trend towards sporting activities during the winter season.

In addition, the event "White Pearl Mountain Days" will take place this year from March 21 to 30, 2025 in the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn. Visa presents itself as a partner and ensures smooth and safe payment processes for visitors. This shows once again how important the integration of modern payment methods in the winter sports sector is, as is Sportsbusiness.at and Forumf.at .

With the continuous improvement of the payment infrastructure in the ski areas, it is expected that the acceptance of digital payment methods will continue to increase. Ultimately, it will be exciting to observe how the payment habits of the winter athletes will develop in the coming years.