Wient tourism app Ivie among the top 5 of the hottest travel apps!

Wient tourism app Ivie among the top 5 of the hottest travel apps!

Wien, Österreich - The Destination App Ivie of Wient Tourism has reached an important milestone. It was named one of the five best Travel apps worldwide at the 2023 webby. In one of the most prestigious competitions in the digital world, Ivie prevailed against more than 13,000 submissions and impressed in the "Travel" category with its innovative functionality and user -friendliness. In a strong competition, which also included prominent names such as Apple Maps, Hyatt and Tripit, Tripit was finally recognized as a category winner.

The webby Awards, which have been awarded annually since 1996 and are considered the “highest honor of the Internet”, have developed into a yardstick for digital excellence. Last year, over 10,000 projects from more than 70 countries took part. The awarding of the prices will take place on May 12, 2023 in New York City.

about the Ivie app

Ivie was launched in 2020 and now records impressive 1.5 million downloads, with around half a million active users per year. The app, which is available free of charge in German and English for iOS and Android, offers a variety of functions. Users can choose from around 25 curated walks and tours and receive access to over 1,000 entries for sights and useful information about Vienna. Ivie was developed in collaboration with endava (conception and programming) and page two (design) and is currently being further optimized with the IT service provider Nagarro.

The development of mobile applications for travel has increased dramatically in recent years. Mobile technologies have strongly influenced the entire tourism experience. A look at the market reveals that the value for mobile travel applications has tripled in the past five years and that in 2023 exceeded over $ 1.2 billion. Over 40 percent of this market is represented by the USA, followed by China.

trends in the mobile travel market

An investigation of the most popular travel apps worldwide in 2023 shows that Booking.com, Airbnb and Agoda are at the top. In the United States, Airbnb, Expedia and VRBO are particularly popular, followed by Hopper and Booking.com. Mobile bookings have proven to be significantly more profitable-for Booking Holdings they generated almost $ 11 billion in 2023, which underlines the importance of mobile use.

Nevertheless, the mobile travel market remains with a challenge: Around two thirds of traffic on global travel websites come from mobile devices, but less than three percent of mobile visitors actually conclude a booking. This means that the conversion rate on the desktop is almost three times the mobile rate. The observations thus show that despite high attention when planning the travel by mobile devices, the booking rates are rather low.