Wient tourism celebrates 150 years of central cemetery with a humorous short film

Wient tourism celebrates 150 years of central cemetery with a humorous short film

WIENTAURIST has launched a humorous campaign to celebrate the 150th birthday of the famous central cemetery in Vienna-Simmering. The special feature? A charming and funny animation of a mayfly that acts as the main actor and leads through the city.

The campaign not only emphasizes the beauty and diversity of the Austrian capital, but also plays with the ambiguity of the term “most worth dying”. The Viennese are known for the fact that their city is always among the most livable in the world, and now they have expanded their ranking a little by presenting it in a humorous way as the "last place you want to visit".

an original birthday present

The animated mayfly shows the city's hotspots in an existing short film and thus creates a connection between tourist attractiveness and a profound topic. This productive cooperation with the British animation studio "Blinkink" has led to Wientourism lives the celebrations for the big anniversary with a fresh and unconventional approach.

The central cemetery is not only the final resting place for many celebrities such as Wolfgang Amadeus Mozart and Falco, but also a popular destination for tourists who want to admire the historical graves and the impressive architecture. The campaign aims to give visitors the feeling that Vienna is both a beautiful place to live and die.

from life to death quality

With a playful and thoughtful approach, the campaign wants to emphasize the charm of the city as a place for lively experiences as well as for a worthy farewell. This double message is underlined by the title of the short film "Vienna: The Last Place You Want To Be" and leaves room for interpretations.

The question remains whether the city actually wants to attract more tourists with this daring choice, or whether it wants to put the immortality of Viennese culture in the foreground with a wink. One thing is certain: the mayfly as a small, flying ambassador could work wonders to move visitors to the city and take them into a world full of culture and charm.

For more information about the exciting campaign, interested parties can be the report on www.nau.ch Read.