Viennese Christmas Despite the crisis: 87 % plan gifts for the loved ones

<p> <strong> Viennese Christmas Despite the crisis: 87 % plan gifts for the loved ones </strong> </p>

Despite the current economic challenges, the Christmas mood in Vienna remains unbroken. The latest surveys by the Vienna Chamber of Commerce (WKW) show that the majority of Viennese are planning to buy gifts for their loved ones this festive season. Almost 87 percent of those surveyed have already expressed specific intentions to buy Christmas gifts, which is an important source of sales for many local business.

The survey found that many Viennese do not save on the gifts, despite the high inflation and increasing cost of living. On average, everyone intends to issue around 320 euros for gifts, which corresponds to an increase of 30 percent compared to the previous year. Only about nine percent want to invest more than 800 euros. A fifth of the buyer has already covered money to handle the upcoming expenses. This shows a firm determination to maintain traditions and to give friends and families joy.

early shopping in the trend

A remarkable trend in this Christmas season is early shopping. Margarete Gumprecht, the chairwoman of the trade division in the WKW, finds that about half of the Viennese and Viennese have already provided the majority of her gifts by the end of November. Around 34 percent do your purchases in the first half of December, while only 14 percent will be active in the second half of the time. This networking with the Christmas season shows that people remain consciously and invest more time to choose the right gifts. For many, not only the material value is important, but also the thought and the joy that you can make with a gift.

The survey also shows that the Viennese population buys an average of eight gifts per person, with about five of them acquired in local inpatient trade. Colorful gifts are very popular: Especially vouchers, cosmetics and clothing are very popular with 32 percent of buyers who choose them. Toys and books follow on the popularity scale. The results illustrate that many Viennese appreciate the possibility of personal shopping experience and do not want to shop exclusively online. More and more consumers doubt the pure online purchase strategy and are open to local, personal experiences, Like a current report by meinzirk.at shows .

In a time when many financial burdens feel, the spirit of gift remains strong. Through recurring traditions and striving to prepare others, the Viennese set a strong sign of the importance of Christmas, even in difficult times. You decided to implement the challenges and make the best of the festive time.