Cats and dogs in fashion: the carefree manufactory conquers the pet heart

Cats and dogs in fashion: the carefree manufactory conquers the pet heart

In the dynamic world of pet fashion, a special company has emerged: the "carefree manufactory", which was founded in 2018 by the landscape architect Nicole Raker in Hamburg. Originally started as a hobby, Nicole now manufactures tailor -made dog coats and more to meet the needs of our four -legged friends.

As a car didactine, she had given her the impetus to tailor seasonal winter coats for greyhounds. The initially modest start of sales on Etsy and through personal rehearsals on the street quickly led to an increasing demand. "The first coats were a disaster," admits Nicole, but from these beginnings a flourishing business quickly developed.

a concept full of hearts and passion

Nicole pursues the philosophy of relying on the challenges of unconventional fashion design. "I didn't want to immerse yourself in the fashion industry where the market is oversaturated," she explains. Their goal was to create useful and comfortable fashion for pets that look fashionable at the same time. "It's just a happy moment to see how the dogs shine in their new coats," she says enthusiastically.

The name "carefree" stands for an approach that, if possible, identifies a gap in the market without pressure. Inspired by the "Made to Measure" concept from the haute couture, Nicole wants to offer high -quality products at affordable prices: "I don't want the whole thing to become a luxury product." However, available orders and a high need indicate that dog fashion is becoming more and more in demand. "The dog has become a family member," continues Nicole, who, in addition to winter coats, also leads Biohanf toys as a bestseller in their range.

Sustainability is very important to Nicole, even if she first avoids the term to avoid greenwashing. "For me, real sustainability means longevity and repair," she explains. Your products should be adapted to the lifestyle of the dogs, and a coat is designed to keep for a lifetime. This seems particularly important in the context of the current fast-fashion trends in the dog fashion industry.

Nicolas bitch Katica, who comes from an animal welfare project in Budapest, plays a central role in Nico's life and her determination to produce high -quality dog fashion. "She is a role model in many things," reflects Nicole about the independent bitch. "The love for animals is a matter of course for me." Her views on the relationship between humans and animals are also profound. In the past, she often thought of a hierarchy in which people are at the top, today she sees it differently. "We should respect the space of the animals and do good to them."

Nico has heard many touching stories of animal lovers. A lady who gave animal shelter dogs for the last years of her life and had a dog coat made by Nicole is only one example. "The love of the dog connects us," she says. The dog owners are well informed and understand that correct care is important, especially when it comes to cold and health needs. "The fur alone is not enough if we keep dogs inside," emphasizes it. In the apartment, the dogs cannot adapt sufficiently without external cold, which is why clothing is necessary.

Nicole also has clear views of the use of dog clothing. She believes that coats can not only look cool, but also have to meet a practical purpose. "I don't find restrictive clothing or unusual manipulations of dogs," she says. "But everything that promotes freedom of movement and is easy to attract has its place."

Real enthusiasm and empathy shapes Nicole's commitment to the "carefree factory". Their work is characterized by the desire to create something special in the dog fashion industry that not only looks funny, but also respects the needs of the dogs. It remains exciting to observe how the "carefree factory" will develop in this fast -moving world of pet fashion.

More information about Nicoles Fascinating approach can be obtained in a detailed article here .