Family business Ströck: tradition, sustainability and responsibility in Vienna

Family business Ströck: tradition, sustainability and responsibility in Vienna

The traditional bakery »Ströck« in Vienna recently received the silver honor badge for its outstanding achievements, which underlines its long -term anchoring in the region. Since its foundation in 1970, the bakery has undergone impressive development. Johann Ströck, a master baker from Kittsee, and his wife took over a small bakery in Langobardenstrasse, which has quickly developed into an important company with 80 branches in the Vienna area.

The successor was followed by Gerhard Ströck, the son of Johann, and his brother Robert as well as the wives Gabriele and Irene Ströck contributed significantly to the success of the company. "Generations can learn from each other - as a traditional family business, we benefit from this over many decades," said Gabriele Ströck during the celebrations.

commitment to sustainability and training

The commitment of Ströck in the areas of sustainability and training is particularly striking. As early as the 1980s, the bakery expanded its activities and began to supply the food retail trade and to produce frozen rings for baking shops. Here Irene and Gabriele Ströck played a central role, especially with the opening of the first bakery in a subway station on the Praterstern. This innovative business concept was implemented in 1994 and is still considered a milestone.

Another important concern for the Ströck family is the training of their apprentices. In 2007 the apprenticeship week was launched, a concept in which apprentices were given the opportunity to take full responsibility for a highly frequented branch for a week. This initiative not only promotes the practical skills of the apprentices, but also provides them with leadership qualities. Governor Michael Ludwig emphasized the importance of such initiatives and emphasized the positive influence of family businesses on the city's economy. "The 170 family businesses that work for the people in the city are part of the well -functioning economy in Vienna," he said.

The award of the Ströck family also comes into focus in times when the commitment to sustainability and social responsibility increasingly comes into focus. The company is committed to the goal of maintaining ecological balance and making the training particularly sensitively and responsible. "Ströck pays attention to ecological balance and is particularly sensitive and responsible with apprentices," continues Ludwig. This philosophy not only has a positive effect on corporate culture, but also leads to a strong trust of customers in the Ströck brand.

Overall, the award from Irene and Gabriele Ströck reflects the value and tradition that the company represents in Vienna. The bakery thus remains an important part of the Viennese cultural landscape and sets standards for sustainability and training in the industry. The company will continue to play a central role in the life of many people and help to ensure that the tradition of the bakery in Vienna remains alive.