Volksbank Vienna draws attention to Gender Care Gap - the focus!

Volksbank Vienna draws attention to Gender Care Gap - the focus!

Mariahilfer Straße, 1060 Wien, Österreich - on March 4, 2025, the World Women's Day, Volksbank Vienna sets a clear sign against the Gender Care Gap with a remarkable Awareness campaign. As ots.at are reported in selected branches of oversized post-its in the shop windows Indicate everyday tasks. The campaign aims to encourage women to take their financial planning into their own hands and draw attention to the psychological stress, which many women feel by organizing invisible tasks in everyday life - a phenomenon that is referred to as "mental load". In Austria, women do an average of 43 percent more unpaid care work than men, which leads to financial uncertainty and lower career opportunities.

focus on equality and support

Volksbank Vienna has not only set itself the goal of raising awareness of the gender Care GAP, but also wants to take steps to promote equality in the company. Gabriele Girschele, head of operational personnel management, explains that a parity of the managers will be sought by 2030. A mentoring program for women ("Womentoring") is also being developed to promote more flexible working hours. The bank would like to facilitate the return of women to leadership in particular after parental leave.

Sonja Schörgenhofer, who has taken over the management for marketing and communication at Volksbank Wien AG since February 1, 2024, brings extensive experience from the beauty and cosmetic industry and is intended to help strengthen the company in the field of brand management. As frauundkariere.com notes, teamwork is a central part of the corporate philosophy, and Schörgenhofer emphasizes the importance of working with the internal and external stakeholders. Under its leadership, the Volksbank plans to create a uniform and customer -oriented brand experience that reflects the values of the bank.