Hypo Tirol: Tradition and digitization for strong customer loyalty

Hypo Tirol: Tradition and digitization for strong customer loyalty

The Landesbank Hypo Tirol, a traditional institute in the heart of Tyrol, relies on the customer proximity and a clear strategy to counter the clearly visible changes in the banking sector. At a time when digitization and the changing consumer behavior shape the financial world, Hypo Tirol remains true to its roots and emphasizes the value of personal contact with its customers.

When a recent visit to the branch in Schwaz, the board members Susanne Endl, Andreas Stadler and Alexander Weiß had a lot to discuss. "We see it as our obligation to be close to people, and this is also reflected in our strategy," explains CEO Alexander Weiß. Especially the attractive branches that are distributed over the district capitals should be a place of exchange and encounter for people in the region.

committed branch manager and new concept

in Schwaz, the branch manager Eva Schrettl takes responsibility and and her team ensured that the bank branch is an inviting place where people feel comfortable. "We want everyone to feel welcome, because after all, the Tyroleans are among the owners of this bank," says Schrettl. This branch has developed in recent years and is not only a bank, but also a meeting point for the local community.

This personal relationship with customers is particularly important because many older people may not be familiar with digital bank services. Susanne Endl emphasizes: "We know about the needs of our older customers, and therefore offer extensive support on site." In addition to personal services, however, it is also important to digital accessibility. Andreas Stadler adds: "The quality of service has continued to develop. Although a lot is going online, we are always welcome for larger concerns."

The bank is not only well networked, but also has a solid financial foundation that, according to the agency rating of "Standard & Poor’s", demonstrates high creditworthiness. "We endeavor to ensure first-class care both on and offline," adds Weiß.