Change of management at Amber Beverage: Marco Weber takes over after 20 years

Change of management at Amber Beverage: Marco Weber takes over after 20 years

The Amber Beverage Austria experiences a significant change, since Markus Panzl, the founder and long -time managing director, hands over the management to Marco Weber at his own request. This personalized decision came into force on October 1, 2024 and is an important step in the company's history.

Markus Panzl, who launched the company in 2004, subjected it to fantastic developments by converting it from a local beverage trade to a recognized national partner for wholesale and retail. During his tenure, the company recorded constant growth and significantly expanded its product range. A crucial turning point was the integration into the International Amber Beverage Group from Luxembourg in 2020, which enabled access to demanding new markets and a variety of international spirits.

Marco Weber: New managing director brings fresh wind

Marco Weber, an experienced expert in the industry, takes over the business with a variety of skills. The 43-year-old has more than 14 years of experience in the field of Fast Moving Consumer Goods (FMCG), especially in the spirits industry. Before moving, Weber Country Manager for Austria was at Diageo, one of the leading spirits manufacturers worldwide. His extensive knowledge in brand management and strategic orientation makes him an outstanding choice to lead the company into the future.

Artur Evarts, the CEO of the Amber Beverage Group, Panzl's great achievements recognized enormous achievements: "We would like to thank Markus Panzl for his extraordinary work and his personal commitment in the past two decades. Amber Beverage Austria has made his vision and leadership what it is today." Such statements illustrate how high the value of the work of Panzl is estimated.

tradition and innovation in balance

The Amber Beverage Austria, with its headquarters in Kufstein, has established itself as an integral part of the Austrian spirits market since its foundation. The company acts as an importer and distributor for many international brands. Your remarkable career and growth since 2004 show that it not only has to offer niche products, but also leads globally established brands in its portfolio. A committed team serves customers throughout the on and off trade in Austria. The aim of promoting innovation and growth remains a central goal under the new management of Marco Weber to meet the constantly changing market requirements.

Amber Beverage Austria therefore seems to be on a promising course, and it will be exciting to see how the company will develop under Marco Weber's leadership. The change in management could bring new impulses for further development, while at the same time the values ​​and traditions of the company are preserved.

For more information about the change in Amber Beverage Austria, you can do the details on www.gastroportal.at read.