Ski-WM Saalbach breaks audience records: Austria is in the frenzy!

Veröffentlicht:

Von:

Saalbach, Österreich - The Alpine Ski World Cup in Saalbach 2025 not only enthusiastically enthusiastic, but also set new records during the ORF broadcasts. More than 70 hours of live broadcasts, which were realized with up to 56 cameras, attracted 5.055 million viewers throughout the event, which corresponds to an impressive market share of 67 percent of the domestic TV population from the age of 12, such as ots.at reported. The highlight of the World Cup was the men's slalom on February 16, which reached an average of 1.116 million viewers and a phenomenal market share of 63 percent. Despite the competition, interest remains high, both in men (68 percent) and women (66 percent).

During the entire World Cup, the URF streaming was also increased to a record high, with a total of 3.5 million net views and 10.7 million gross movements due to the highly requested transmissions. Under the highlights, the women's Super-G stood out on February 6, which with 806,000 spectators has achieved the best value for a World Cup transmission in this discipline since 2017. ORF General Director Roland Weißmann described the event as perfectly organized, and the achievements of the Ski Austria team as sensational, which impressively reflects the high number of spectators.

market shares in January to record level

In January 2025, the ORF broadcaster group was able to record the best market share for 15 years shortly before the SKI World Cup, which was 40.6 percent and reached 4.016 million users a day, which corresponds to 53 percent of the TV population. These impressive figures were mainly achieved by the spectacular ski broadcasts from Kitzbühel and Schladming, as reported orf.at . In addition, the great anticipation of the spectators on the Ski World Cup in Saalbach showed that winter sports still played a central role in the ORF programs.

Details
OrtSaalbach, Österreich
Quellen