Successful year for organic from the mountain: Tirol's organic products on the upswing!

Successful year for organic from the mountain: Tirol's organic products on the upswing!

The organic industry in Tyrol celebrates success! As the top tirol , the independent organic producer brand "Bio vom Berg" in 2024 was able to increase its net turnover to 15.5 million euros, which corresponds to impressive growth of over 9 percent compared to the previous year. Managing Director Björn Rasmus explains that the positive development was promoted primarily by investing in product innovations as well as the increased presence in large kitchens and in the natural food trade. Particularly sought -after products are fruit, vegetables and dairy products that are also popular beyond the borders of Tyrol.

strategic partnerships as a success factor

Important for success is the long -term cooperation with the supermarket chain MPRISE, which generated a significant turnover of 12.4 million euros in 2024. This partnership is viewed as a central factor in order to remain strong even in economically challenging times, as Rasmus emphasizes. The initiatives to introduce new products and regular actions should make the range even more attractive. According to the Mpreis Managing Director David Mölk, the strong sales growth shows that the Tyrolean customers place great importance in regional quality and thus support the small family businesses.

Despite the positive balance, the market situation remains tense, as the orf tirol . The producer community burdened increasing energy and logistics costs, which, however, is preparing with innovative strategies and new alliances. The bio from the mountain agency remains optimistic and is already planning further projects for 2025 to expand the presence and brand awareness. The focus on sustainable partnerships and the promotion of regional products will continue to be in the foreground in order to continue to be able to operate successfully in the future.