Tikok conquers the canvas: Constantin Film starts innovative collaboration!

Tikok conquers the canvas: Constantin Film starts innovative collaboration!

Berlinale, Deutschland - On June 2, 2025, Constantin Film announces an exciting partnership with Tiktok that could revolutionize the film marketing. Tikok, once started as a pure entertainment platform, has developed into an important player in the film industry. This cooperation is supplemented by the use of the new Tikok feature "Spotlight", which offers an innovative opportunity to advertise current movies.

A first wave of marketing measures will include the films "girl girls", whose theatrical release is planned on July 3, as well as "the canoe of the Manitu", which will come to cinemas on August 14. With this cooperation, Constantin Film aims to address new target groups and long -term film fans, can also refer to impressive figures: The company currently has 607,000 followers and over 10 million likes on Tikk.

The influence of Tikkok on film marketing

according to OTS has TITKOT with festivals, such as the berbeal Film marketing demonstrated. Martin Bachmann from Constantin Film describes "Tikkok Spotlight" as a valuable marketing tool that makes it possible to promote the commitment of the community and achieve a maximum reach for the films. Karsten Samland from Tikkok adds that this partnership is of great importance for the German film community.

With TikKok Spotlight, production studios can identify relevant tikke and bundle them on a special landing page. This page contains not only film summary and information about the actors, but also content created by the users. In this way, spectators can access ticketing options or watch the film about streaming platforms. The tool aims to offer an immersive experience and to provide valuable insights for future storytelling and community building.

new opportunities for film studios

The advertising for films on Tikkok has proven to be extremely effective. A study shows that Tikok users are 44% more likely to go to the cinema at least once a month. These users actively interact with film holding, with 80% of the Tikok users have already interacted with their favorite films on the platform. This could explain why 36% of users who have discovered a new film on TikTok buy a ticket immediately. In addition, 77% of the TikK cinema singers show a strong interest in watching films within two weeks of their publication.

TikTok thus positions itself as a decisive partner for film studios to reach the audience and increase the ticket sales. Successful campaigns on Tikkok have already demonstrably raised ticket sales, such as examples such as "Bad Boys: Ride or Die", which recorded an increase of 249% when buying ticket purchases. The platform is known for identifying trends and conversations in real time and thus effectively optimizing the commitment with the audience.