Sydney Sweeney sells bathing water soap: sensation for marketing coup!

Sydney Sweeney sells bathing water soap: sensation for marketing coup!

Euphoria, USA - Sydney Sweeney, the 26-year-old actress known from the successful series "Euphoria", is planning an extraordinary advertising campaign. On June 6, she will draw attention to herself with the introduction of a special soap called "Sydney’s Bathwater Bliss", which is said to be enriched with her own bathing water. The soap is made by the natural cosmetics company Dr. Squatch produced, which has already made a name for itself through the controversial fragrance name "Morningwood". The start of sales of the soap is for about $ 8, which corresponds to around 7 euros, and only 5000 numbered pieces with a certificate are offered, which underlines the exclusivity of the product.

In a provocative commercial, Sweeney welcomes her fans with the words: "Hello, your dirty little boys!". This statement is symptomatic for the split reactions to the action. While some of their fans are enthusiastic, others on social media show critical voices that accuse SWEENEY to behave like an only fans. Critics complain that this does not correspond to the Hollywood level, while the campaign is also described as a clever marketing coup, which explores irony and limits of marketing.

reactions and controversy

The announcement has mainly triggered mixed reactions. Dr. Squatch, the brand behind the soap, has announced a hundred free soaps in an online campaign through its Instagram post, which emphasizes the cooperation with Sweeney. The question arises whether such strategies promote or undermine the trust of consumers. In an interview with GQ, Sweeney said that she would like to hope to encourage men to better pay attention to themselves, which increases the absurd situation.

The use of bathing water in cosmetic products is not new, but the personal connection to the celebrities arouses particular interest. This type of marketing aims to use the range and credibility of influencers to authentic communication of brand messages, as is increasingly common in the cosmetics industry. Consumers trust influencers as credible sources for product information, and SWEENEY is able to take advantage of this dynamic for their products.

dr. Squatch itself was founded in 2013 as a direct-to-consumer brand and attaches great importance to natural ingredients. The latest cooperation with gaming franchises such as Call of Duty and film series such as Star Wars and the Marvel’s Avengers show that the brand is looking for innovative ways to expand and address your target group. In times when consumers are more skeptical of not marked sponsored content, the transparent communication and clear marking of advertising are all the more important.

It remains to be seen whether the campaign can ultimately be seen as a success. But it brings the challenges and possibilities of influencer marketing in the modern beauty industry as well as the question of to what extent celebrities are willing to exceed personal limits to promote their brands.

OE24.at Define bathing water and its reactions on the Internet the limits of being actor. These dynamics are also addressed by cosmetics business href = "https://wirtschafts-treffpunkt.de/influencermarketing-marketing-in-der-Kosmetik industrie/"> Wirtschaftstktunkt offers additional insights into the current marketing methods in the cosmetic industry.