Styria spring: A festival for 150,000 guests in Vienna!

Styria spring: A festival for 150,000 guests in Vienna!

Wien, Österreich - Styria Spring, the big feast for the Styrian attitude to life, is just around the corner! From April 4 to 7, 2024, the Vienna Rathausplatz will again become the setting for the culinary and cultural delicacies in Styria. This for the 25th time, and the anticipation among the 1,700 hosts is limitless. According to orf.at the event will last for four days, supplemented by a glass cooking studio and digital food offers that introduce visitors to the digital age.

On an area of ​​8,200 square meters, the organizers expect 150,000 guests who will conquer the festival in bright weather. "Styria Spring is a success story and brings us an immense number of visitors every year," said Michael Holidays, Managing Director of Styrian Tourism and Local Marketing GmbH. Statistics show that Vienna is one of the most important markets for Styrian tourism, with 1.7 million overnight stays and 600,000 arrivals from Viennese in Styria - information that is becoming increasingly important as part of the event.

a festival full of innovations

This year is particularly focused on visual impressions: eight large LED screens enable an impressive presentation of Styria as a holiday destination. In addition to traditional offers such as lard bread and Styrian wines, modern elements are also integrated to address a younger audience, such as the new Instagram channel that accompanies the festival digitally. "The combination of tradition and innovation gives this appearance alive and attractive," emphasizes Tourismus Councilor Barbara Eibinger-Miedl. The program ranges from live cooking shows to folk music to modern dance performances and thus attracts a wide audience through which the cultural diversity of Styria is impressively displayed, as steiermark.com reported.