Gesäuse-Perle: 20 years of enjoyment from Admont – a look behind the scenes

Gesäuse-Perle: 20 years of enjoyment from Admont – a look behind the scenes

The “Gesäuse-Perle” brand has its origins in the Admont region and can look back on an exciting time in the coming year: it has been 20 years since the tradition of bottling lemonade was revived in this region. In a conversation with Christoph Leyendecker, we learned more about the background and current developments of this special beverage brand.

The revival of the “Gesäuse Pearl” took place in 2005 and had the aim of promoting the region’s tradition. The lemonade was originally produced in Admont in the 20th century, and the rise in interest in regional soft drinks played a significant role in this decision, Leyendecker reported. The return of the “Gesäuse Pearl” was not only initiated for nostalgic reasons, but also as a response to a growing demand for high-quality, regional products.

A variety of flavors and sustainable packaging

The fruity lemonades are currently available in different flavors such as raspberry, apple/elderberry, blueberry and gooseberry. A special offer is the “Xeis-Kola”, which ensures a mild drinking experience with less carbon dioxide and is therefore also interesting for people who are sensitive to fizzy drinks. In addition, new products such as the mixed wine drinks “Weißer Spritzer” and “Rosé Spritzer” were added to the range, with fruity flavors playing a central role.

Demand for the “Gesäuse Pearl” has increased again after the corona pandemic, and bottling has increased to around 40,000 liters per year. The products find their way into regional supermarkets and directly into restaurants, where around 120,000 bottles are distributed every year.

The raspberry flavor, which was introduced together with apple holler when the brand was launched in 2005, is particularly popular. The combination of fruity taste and pleasant sweetness makes the raspberry cracker a real hit among lemonades.

Sustainability and awareness of regional products

Many consumers are increasingly interested in products from their region, and Leyendecker has noticed that many people are now asking for information about the origin of the drinks. This development shows that awareness of environmental sustainability and support for local economies continues to grow. Regional products have the advantage that they require fewer transport routes and therefore leave a smaller ecological footprint.

For the anniversary year 2025, the company plans to introduce a new, non-carbonated drink called the silent pearl. Whether this will be combined with a special celebration is still up in the air. One thing is certain: the “Gesäuse Pearl” will continue to be a symbol for regional soft drinks. Further details can be found in an article on www.meinbezirk.at.