Gesäuses-Perle: 20 years of enjoyment from Admont-a look behind the scenes
Gesäuses-Perle: 20 years of enjoyment from Admont-a look behind the scenes
The "Gesaeäusperle" brand has its origin in the Admont region and will look back on an exciting time in the coming year: 20 years ago that the tradition of filling up lemonades in this region was revived. In a conversation with Christoph Leyendecker we learned more about the background and the current developments of this special beverage brand.
The revival of the "Gesaeäusperle" took place in 2005 and had the goal of promoting the tradition of the region. The lemonade was originally produced in Admont in the 20th century, and the increase in interest to regional soft drinks played an important role in this decision, reported Leyendecker. The return of the "Gesäusesperle" was not only initiated for nostalgic reasons, but also in response to a growing demand for high-quality, regional products.
diverse flavors and sustainable packaging
The fruity lemonades are currently available in different flavors such as raspberry, apple/holler, blueberry and gooseberry. A special offer is the "Xeis-Kola", which with fewer carbon dioxide ensures a mild drinking experience and is therefore also interesting for people who are sensitive to sparkling. In addition, new products such as the "Weißer Spritz" and "Rosé Spritz" wine mixed drinks were added to the range, whereby the fruity tastes play a central role.The demand for the "Gesaeäusperle" has risen again after the Corona pandemic, and the fulfillment increased to around 40,000 liters per year. The products find their way into regional supermarkets and directly into the catering trade, where around 120,000 bottles are distributed annually.
The flavor raspberry, which was introduced together with apple hollers in the introduction of brands in 2005, is particularly popular. The combination of fruity taste and pleasant sweetness makes the raspberry cracker a real racer among the lemonades.sustainability and awareness of regional products
Numerous consumers are increasingly interested in products from their region, and Leyendecker has found that many people are now asking for information about the origin of the drinks. This development shows that awareness of ecological sustainability and the support of local economy continues to grow. Regional products have the advantage that they need fewer transport routes and thus leave a smaller ecological footprint.
For the anniversary year 2025, the company plans to introduce a new, carbonated -free drink, which is called silent pearl. However, it is still in the stars whether this will be associated with a special celebration. One thing is certain: the "Gesaeäusperle" will continue to remain a symbol for regional soft drinks. Further details can be found in one article www.meinbezirk.at .
Kommentare (0)