New ticket partnership: EHF and Viagogo bring handball fans live to the stadium!

New ticket partnership: EHF and Viagogo bring handball fans live to the stadium!

Graz, Österreich - On March 26, 2025, EHF Marketing GmbH and Viagogo announced a comprehensive partnership that aims to win new fans for the largest club events in handball. As part of this agreement, Viagogo will be the official ticket partner and ticket marketplace for EHF Final4 Men . This partnership is created by 2027 and is intended to ensure that more fans can experience the highlights of European club handball live.

From the 2024/25 season, a certain proportion of tickets for the EHF Finals Women and Men and the EHF Final4 men will be sold via the Viagogo platform. This platform is available in 195 countries and 33 languages, which facilitates access to tickets internationally. David Szlezak, Managing Director of EHF Marketing, underlines the advantages of this partnership for both fans and for sport.

advantages for fans and organizers

The partners emphasize that Viagogo offers a safe and flexible solution for ticket sales. Julian Dwenger, Head of Deployment Development at Viagogo, emphasizes that the ticket purchase for fans is facilitated by this cooperation. This measure is seen as a step to expand the audience for handball and thereby win a wider fan base.

The EHF Marketing GmbH, based in Vienna, is the marketing subsidiary of the European Handball Federation (EHF) and plays a central role in the marketing of European club handball competitions. She is responsible for the organization and doctorate of the EHF Champions League and the EHF European League. The office employs more than 20 sports professionals that work in various areas such as marketing, sales, event management and media.

future prospects

The upcoming EHF Finals Women will take place on May 3 and 4 in Graz, followed by the EHF Finals Men on May 24th and 25th in Hamburg and the EHF Final4 Men on June 14th and 15th in Cologne. The partnership should not only boost ticket sales, but also increase the visibility and popularity of handball at an international level. The data on buying behavior that Viagogo provides will help EHF Marketing GmbH to identify new target groups and use targeted marketing options.