Mass Shoes: New shoe branches enrich autumn in Klagenfurt and Vienna

Mass Shoes: New shoe branches enrich autumn in Klagenfurt and Vienna

The Slovenian shoe retailer Mass Shoes has exciting news for the Austrian market. The first three branches of the company will be opened in autumn of this year, which is definitely a welcome message for shoe lovers in the region. It is planned that one of the new branches will open on the former H&M area in the City Arkaden in November. In addition, there will be another store in the G3 shopping center in Gerasdorf near Vienna.

Gerald Zimmermann, who heads Mass Shoes' business in Austria and previously worked for CCC, explains that this is only the beginning. In the long term, the company plans to establish between 20 and 30 branches in Austria. He also confirmed that discussions with other operators are held by shopping centers to secure the best locations. "Mass has come to stay," emphasizes Zimmermann. The company is pursuing a clear strategy by carefully staying when choosing the locations and the cost structure. The future branches will concentrate on areas between 600 and 700 square meters in particularly attractive locations.

successful expansion after over 30 years of experience

Mass Shoes has been in family hands for more than 30 years and has developed a stable customer base in Slovenia and Croatia with around 50 markets. The focus is on marketing branded shoes of the upper middle class, which distinguishes the company from many other providers. The decision to expand to Austria is therefore not a test run, but a strategic step based on the sound experience that the company has collected over the years.

Expansion to the Austrian market could be a significant development for Mass Shoes, since they have the opportunity to increase their brand awareness and sales through access to new customer groups. In the future, the new branches will be opened not only in the urban centers, but also in regions with high customer transport, which will increase the visibility of the brand.

The managing directors of Mass Shoes see great potential for growth in Austria. The company is known for not only focus on sales, but also attaches great importance to the quality and design of its products. This could prove to be great strength to position themselves in the highly competitive market of Austria.

The careful planning and the targeted strategy of Mass Shoes, under the direction of Gerald Zimmermann, suggest that they are well prepared to successfully establish themselves in Austria. Interested customers should not miss the openings in autumn.

For detailed information and updates about the expansion of Mass Shoes in Austria, Shoez.biz