Shirin David launches new iced teas for beauty and energy at Spar!

Shirin David launches new iced teas for beauty and energy at Spar!

Österreich - Shirin David is expanding her successful iced cake “Diretea” with three new varieties: Glow, Boost and Reload. From now on, these products are available exclusively in all savings, savings gourmet, Eurospar and Interspar markets in Austria. The price per bottle is 1.49 euros (excluding deposit). With this, David not only wants to convince it in terms of taste, but also address health-conscious consumers, such as oe24.at reported.

"direa" originally came on the market with the first varieties Wet Peach, Candy Shop and Busty Blueberry in 2022 and received over 20 million pre -orders. These immense orders made Shirin David a multimillionaire. The brand can look back on an eventful success story, which is also characterized by David's commitment to music and television, such as seven number one hits and its role in "The Voice of Germany".

The new varieties in detail

The new creations from dirtea produce innovative recipes. Dirtea Glow combines strawberry, mint, biotin and zinc and is particularly aimed at the preservation of skin, hair and nails. Dirtea Boost, on the other hand, combines Mango and Maracuja with caffeine and vitamin C to give consumers an additional energy boost. DIRTEA reload relies on peach and raspberry, supplemented by six important vitamins for refreshment and balance.

In addition to these new un alcoholic varieties, Shirin David also plans another variant, the extra dirtea, which has an alcohol content of 5%. This premium egg tea is available in two flavors-"Sparkling Candy Shop" and "Sparkling Juicy Mango"-and contains carbon dioxide. This new variant is expected to be available in discounters and supermarkets such as Rewe, Edeka, Netto and Penny as well as in beverage markets and petrol stations. The official start of sales for the extra dirtea was already on November 29, 2021, when the recommended sales price was also 1.49 euros, according to . .

market positioning and consumer trends

The Eisistee market has become very important in recent years. An investigation of mafOwerk.de emphasizes the growing demand for tasteful and functional drinks. Accordingly, consumers are increasingly emphasizing quality, health aspects and varied flavors when buying an iced cake. With her health -oriented options, Shirin Davids Dirtea fits perfectly into these market developments.