Servustv starts revolutionary sports channel: all highlights live!

Servustv starts revolutionary sports channel: all highlights live!

Wallersee, Österreich - Servustv has announced an exciting innovation for sports fans. On Thursday, May 29, 2025, the broadcaster starts his digital sports channel called "Servustv Sport". The offer will include a wide range of over 50 different sports formats around the clock. The spectrum ranges from live broadcasts to highlights to sports documentary and will be called up free of charge via the streaming platform ServusTV on. The start of the channel is celebrated with live broadcasts by Austrian Alpine Open, which will take place from May 29 to June 1st in the Gewolf Club Gut Altenann on Lake Wallersee.

The moderation of the canal takes over Alina Marzi, supported by commentator Erich Weiß and expert Markus Brier. The new channel is the result of ServusTV's continuous investments in sports rights. The broadcaster has been able to broadcast most of the European Football Championship in recent years and achieved number of records. However, part of these transmissions were handed over to the ORF, which further intensified the dynamics in Austrian sports television.

Expansion of sports reporting

The Chief Commercial Officer by Red Bull Media House, David Morgen Besser, announced the introduction of the digital sports channel during the 31st Austrian Media Days in Vienna. ServusTV currently holds 46 sports rights that will be presented in the future in the future on the new channel. A special focus is on high -quality sport and national sporting events.

The audience can look forward to a diverse offer, including popular sports such as motorsport, MotoGP and DTM. ServusTV had previously used some sports rights in the digital space, which further drives the development of the new channel.

The role of ORF in sports television

The discussion about sports reporting in Austria is influenced by the role of ORF. The public service broadcasting deviates from the traditional formats, since increasing costs for transmission rights can restrict reporting. The ORF, which is financed by public funds, is confronted with a legal mandate for economy.

Austria's dual radio system, which includes both public and private broadcasters, creates a complex environment. While ORF is financed through radio contributions, private channels like ServusTV rely on advertising and subscriptions. This leads to an intensive discussion about the need to acquire exclusive rights for sports broadcasts and the challenges that public broadcasters have to face to ensure high-quality reporting.

The ORF is faced with the challenge of fulfilling its obligation to provide care while at the same time having to act economically. Clear rules and an upper limit for license costs would help to shape the future of sports reporting in Austria and to meet both public law and private channels.

For more information on the plans of ServusTV and the developments on sports television, please visit vienna.at, Die Press and Law meets Sports.