Viennese pleasure: AIDA opens the first branch in Jeddah, Saudi Arabia

Viennese pleasure: AIDA opens the first branch in Jeddah, Saudi Arabia

The Viennese traditional bakery AIDA has dared to take a brave step and opened its first branch outside of Europe. This exciting innovation took place at Jeddah Airport in Saudi Arabia, where the new café opened its doors on November 15. Travelers from all over the world can now enjoy the famous delicacies of the bakery while waiting for their flights.

With the motto of bringing punch craps and other delicious baked goods into the desert, AIDA aims to expand the culinary experience of her Vienna homeland internationally. Passengers now have the opportunity to spoil themselves with a fine cake and freshly brewed coffee while waiting for their flight. This could become a special highlight of your trip, especially for those who appreciate the sweet seductions from Vienna.

expansion into new markets

The decision to open a branch in Saudi Arabia is a strategic step for AIDA. Jeddah Airport acts as an important hub for international travelers and is therefore a perfect location to build a resistant customer base.

AIDA is known for your exquisite selection of pastries, and the opening of this branch could mean the beginning of an exciting expansion to new markets. The bakery may even adapt the offer to better meet the local tastes and preferences without losing their original identity.

Through this opening, AIDA positions herself not only as an ambassador for the Austrian coffee culture, but also as part of a global community of Aficionados who like to try extraordinary baked goods. The café at the airport could thus become a popular starting point for both locals and international travelers.

This development is not only an exciting news for fans of the Viennese pastry shop, but also an important step in international gastronomy. With this step, AIDA shows that she is ready to move to the global markets and offer its delicious products to a wider audience. You can find out more about this opening and their importance www.derstandard.de .