Discover the treasures of regional marketing in the Innviertel

Discover the treasures of regional marketing in the Innviertel

On Friday, November 1st, an exciting episode starts at ServusTV at 9:15 p.m., which deals with the topic of regional self -marketing. In recent years, a trend has been observed in which more and more people buy products directly from local farmers instead of relying on large supermarkets. The show brings the audience an insight into the work of farmers and regional manufacturers.

This special episode leads us to Saalfelden on the Steinernen Sea, where the BioHof Stechaubauer can be found, a family -run company that has been organizing since 1964. In the Haitzmann family's farm there are not only vegetables from their own cultivation, but also high -quality meat from their chickens, pigs and angus cattle. Martin Haitzmann sums it up: "It's not about something, it's about our food." The farm pursues a biological cycle that also improves the quality of the meat sold.

private cheese dairy Höflmaier in Upper Austria

in the Innviertel, specifically in Lochen am See, is the traditional private cheese dairy Höflmaier. Founded in 1931 by the Höflmaier family, the cheese dairy is now the fourth generation of Josef and Thomas Höflmaier. The types of cheese produced there, which are made from biological milk, are particularly valued. Thomas Höflmaier describes the organic milk used as "Ferrari under the milk varieties". Despite the economic success, he is still concerned about the changes in agriculture, which endanger ever smaller farms.

"Of course, that's a shame that the structural change strikes fully and die small farms," says Höflmaier, "while the city dwellers think everything is going great." These tensions and challenges are discussed on the ServusTV show. It is a fascinating encounter between tradition and modern challenges that many spectators should address.

The Haindlmühle - a technical miracle

Another highlight of the episode is the presentation of the Haindlmühle in Kalsdorf near Graz. This mill has a long history, because it has existed since 1380. Here, not only a product line with different types of flour and the popular "Styrian gold", the pumpkin seed oil, is offered, but also wage grinding and wage presses for other farmers and private customers. Johanna and Alois Haindl lead this operation and they share their experiences and specialist knowledge in bread bakery courses for interested parties. "You have to have a sense of the machines," explains Alois Haindl and brings the fascinating world closer to the spectators.

summarized this episode of Servustv offers an inspiring view of the local agriculture and the people who are committed to regional self -marketing. Old traditions, sustainable agriculture and personal stories are interwoven, creating an impressive picture of Austrian food production. For those who want to learn more about the diverse possibilities of buying directly from the producer, this broadcast is a must. More information can be found here .