Haribo opens the first shop in the Donau Center Vienna-Sweetness paradise!

Haribo opens the first shop in the Donau Center Vienna-Sweetness paradise!

On April 4, 2025, Haribo opened his first shop in Vienna, the city's largest shopping center, the Danube Center. This new location is part of the company's expansion strategy and represents a significant enrichment for the sweet offers in Austria. The shop extends over an area of ​​165 square meters and offers both national and international products from Haribo and Maoam. This also includes vegetarian and vegan options that take into account the growing trend towards more conscious nutrition.

Visitors to the Haribo Stor can look forward to a colorful selection of confectionery, including the latest product lines and popular classics. Special offers and surprise boxes are also available on site that provide additional attractiveness. A special attraction is the candy bar, where customers can put together their own mixtures, an invitation to creativity when snacking.

The shopping center in view

The Donau Center not only impresses with its size with over 100,000 square meters of retail space, but also by the large number of visitors. Every year, the shopping center attracts almost 19 million people who can choose from a wide range of shops and services. The opening of the Haribo Shop helps to enrich the shopping experience. With the new location there are now a total of four Haribo sales outlets in Austria, which also complement the existing shops in the Haribo factory sales in Linz and in the designer outlet Parndorf and Salzburg.

HARIBO has established itself as the world market leader in the fruit rubber and licorice area and is present with its products in over 120 countries. Production takes place at 16 locations in ten countries, supported by over 8,500 employees. The constant expansion of the product range through new confectionery and strategic acquisitions of quality brands underlines the company's commitment to do justice to the diverse tastes and preferences of customers worldwide. In particular, the focus on country -specific tastes inspires consumers and ensures that Haribo continues to win market shares.

With the new branch in Vienna, Haribo takes another step to further establish and reflect on the brand in Austria and beyond what has been considered for over 100 years: "Haribo makes children happy, and adults as well!" The shop's opening times are Monday to Friday from 9 a.m. to 8 p.m. and Saturday from 9 a.m. to 6 p.m.