Russmedia shines at international media awards in New York!
Russmedia shines at international media awards in New York!
On May 22, 2025, the best media projects were awarded as part of the Inma Global Media Awards in New York. Russmedia from Schwarzach, which drew attention to itself with a total of six prizes, including a first place and three second places. With 839 submissions of 286 news brands from 49 countries, the event enjoys an international reputation and is evaluated by a jury from 60 media experts that focus on creativity, innovation and demonstrable results, as Vol.at reported.
The fair confirmed the importance of innovation in the media industry. Isabel Russ, editor -in -chief of the Vorarlberger Nachrichten, underlined this aspect, while managing director Georg Burtscher praised the interdisciplinary cooperation at Russmedia. "Revolutionizing Advertising Sales Through Emotional storytelling" was awarded first place and shows how emotional storytelling can significantly increase the advertising revenue.
highlighting the projects
With its approach to emotional storytelling, Russmedia has proven that regional publishers can also keep up in international competition. The project also achieved second place in the "Most Creative Use of Advertising Formats" category. Sara Stiegelmair, Head of Digital Sales at Vol.at, explained that such stories create a decisive connection between advertising customers and their target group.In addition, Russmedia received second place in the "Best Use of AI for Internal Productivity" category for the "Russmedia meets AI 2.0" project. The innovative "Ai Watch Dog" system was also awarded-it is the second best digital product of the competition. Lena Leibetseder, Head of Digital Publishing, pointed out the central role that AI plays in modern editorial work.
The future of the media industry
In the context of the awards, there is a clear trend: digitization and artificial intelligence significantly shape the media industry. According to kggp.de , a significant part of the German media houses are already undertaking to integrate Ki tools into their everyday life. These technologies help to relieve editors of routine tasks and to improve the quality of reporting.
65% of the under 35 years of age consume mainly via digital channels, an indication that media use becomes increasingly digital. Successful media companies invest in digital transformation, which is also reflected in significant growth. The interaction of technological innovations, such as automated fact-checking tools, and high quality journalism is becoming increasingly important.
In conclusion, it can be said that Russmedia not only stands out by the number of awards, but also stands as an example of the possibilities of regional publishers in the international environment. The Inma Global Media Awards not only fulfill the occasion for the celebration of creative projects, but also illustrate the directional role of innovation and technology for the future of journalism.| Details | |
|---|---|
| Ort | Schwarzach, Österreich |
| Quellen | |
Kommentare (0)