Puma expects a decline in profits: burden economic uncertainties!

Puma expects a decline in profits: burden economic uncertainties!

The sporting goods manufacturer Puma is faced with a significant slump in profits for 2025. This was recently known when the company mentioned continuing geopolitical tensions and economic challenges as reasons for the falling sales figures. As OE24 , a currency-adjusted sales growth in low to medium single-digit percentage is expected. The adjusted EBIT profit is reduced to 520 to 600 million euros, compared to the previous year, in which the profit was 622 million euros.

Puma, Germany's second largest sporting goods manufacturer based in Herzogenaurach, will also have to expect one-time expenses of 445 to 525 million euros due to a cost reduction program. These negative developments are not only due to internal factors, but also to external influences such as persistent trade voltages and currency volatility, which significantly influence the economic framework. Rudolf and Adolf Dassler, as early as the 1920s, began to manufacture sports shoes, which illustrates the long -term tradition and permanent competition with Adidas.

historical background and challenges

puma, which was founded by Rudolf Dassler in 1949, has an eventful history. As the information on wikipedia , Puma is often associated with advertising campaigns and sporting cooperation, but since the 1990s the company has been fighting with economic difficulties, especially in the high production costs and a confusing product pallet led massive losses. Despite thorough restructuring and the introduction of innovative products, Puma remains susceptible to the current global economic situation and sees growing challenges that require a quick adjustment.