Prices rise rapidly: Paramount+ introduces new subscriptions with advertising!

Paramount+ erhöht die Preise für Abonnements ab 5. Juni 2025. Streamingdienste setzen zunehmend auf werbefinanzierte Modelle.
Paramount+ increases the prices for subscriptions from June 5, 2025. Streaming services are increasingly relying on advertising -financed models. (Symbolbild/DNAT)

Prices rise rapidly: Paramount+ introduces new subscriptions with advertising!

streaming platforms experience a significant change because providers begin to adapt their price structures and introduce new subscription models. A current example of this is Paramount+, which will introduce a new basic subscription for 5.99 euros per month from June 5, 2025. However, this subscription includes advertising interruptions, and only one stream is possible at the same time. In addition, the price of the previous standard subscription increases from 7.99 euros to 9.99 euros per month, which corresponds to a price increase of 25 %. For the time being, existing customers can pay the old price, but future price increases are likely. This shows that the tendency towards advertising-financed models cannot be rejected in this country, as oe24 reports.

streaming providers such as Netflix, Disney+ and Amazon Prime have also placed on this model in recent years to increase their sales. The introduction of advertising in subscription represents a central lever for profitable growth. Marketing expert Thorsten Hennig-Thurau explains that high future sales have been sought in the past, but the factor advertising is also becoming increasingly important. In the second quarter of 2024, Netflix recorded an increase in user and sales figures as well as a 34%increase in advertising subscriptions compared to the previous quarter

changes in the streaming market

The selection of streaming services and subscription variants is expected to become more confusing, which is already evident. Originally, platforms such as Netflix offered flat rates at very affordable prices. But the newer providers such as Amazon, Apple and Disney have established alternative models that rely on advertising financing. Hennig-Thurau warns that more advertising can result in negative consequences for the users, since the interest of the providers in the viewers could decrease. There is a conflict of interest between the advertisers who want more advertising and the viewers who reject this.

At the same time, more competition could reduce prices through the introduction of the subscription -based models and lead to a larger variety of offers, as Michel Clement explains. However, both experts assume that fewer streaming services will survive, since only large providers such as Disney, Netflix, Amazon and Apple are able to offer global and regional content. Smaller providers could have difficulty staying in the market, especially at a time when price increases can also be expected.

market analysis and future outlook

The market size for streaming will increase to USD 202.11 billion by 2029, with an annual growth rate of 7.86 % between 2024 and 2029. The largest market is North America, while the Asia-Pacific area is considered the fastest growing market. These trends show how important it will be for providers to offer high -quality content and use innovative functions to remain competitive. In the current year, the market size is already $ 1,38.45 billion, which underlines the high demand for subscription-based services, especially for regional content and live sports.

In addition, advertising on streaming platforms receives more attention than in social media. A survey showed that 64 % of streamers in India are more receptive to advertising on streaming platforms. This indicates that advertising -financed models could find broader acceptance. However, providers must continue to be careful not to lose users who are advertising. The coming years will be decisive for how the market can consolidate and which providers can exist in the long term, as found in the ZDF.

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