Plastic cards Adé: Jö Bonus Club goes digitally and saves 40 tons of paper!

Plastic cards Adé: Jö Bonus Club goes digitally and saves 40 tons of paper!

From June 2, 2025, the Jö Bonus Club in Austria introduces a comprehensive changeover of its membership, which focuses on digital solutions. According to 5min.at, the entire membership will be handled through the JÖ app in the future. Plastic cards and paper vouchers belong to the past, which indicates a growing demand for less paper -intensive and environmentally friendly solutions.

The new digital registration only requires the specification of an email address and the date of birth, which addresses the club the criticism of excessive data collection. Information such as name, gender and postal address is no longer necessary for membership. This measure could save around 40 tons of paper per year, which represents an important step towards sustainability, so ots.at.

digital advantages and membership options

All discounts and coupons will in future only be provided via the app, which the administration significantly simplifies for the members. According to ots.at, members have saved over 1.05 billion euros through discounts since the founding of the Jö Bonus Club 2019. In 2024 you received 130 million euros from the advantages of the program alone.

From June, new members automatically receive a digital card in the app; Existing members have the opportunity to switch to digital membership. During this change, personal data such as gender, last name and postal address are deleted in order to increase data security. However, if you want to stick to the plastic card, you can still do this at the cash register. At the same time, the app also remains accessible to those who want to do without addressed print advertising, from July you have the opportunity to restructure your membership.

including solutions and data protection

The person responsible for the Jö Bonus Club is particularly important. That is why discussions with interests such as the Vienna Pensioners' Association, are held to ensure that nobody is disadvantaged by the changeover. Data protection expert Dr. Rainer Knyrim emphasizes the importance of data security and minimization, which are promoted by the new membership options.

The discussion about digital responsibility and sustainability is more relevant than ever. Initiatives such as the Corporate Digital Responsibility (CDR) aim to motivate companies to act responsibly in digital space. These concepts linked to corporate social responsibility attach great importance to sustainability and the transparent handling of data. Such an attitude is crucial to gain the trust of the users and to meet the challenges of the digital transformation, as [Basecamp.digital] (https://www.basecamp.digital/nachhalthaft-und- and-datenschutz-neues-von-der-cdr-initiative/).

In this context, the Jö Bonus Club also has to adapt to the growing requirements of the market and will further expand its services in the digital area, while at the same time an eye is being thrown to ethical standards and sustainability. With this changeover, the Jö Bonus Club not only positions itself as a pioneer in the area of ​​customer satisfaction, but also as a responsible company that actively deals with data protection and digital sustainability.