ORF 2 triumphs: Best TV quotas in Austria for years!
ORF 2 triumphs: Best TV quotas in Austria for years!
Wien, Österreich - The TV quotas in Austria achieved remarkable results in April 2025. According to the Kleine Zeitung War ORF 2 with a market share of 20.9 percent The strongest transmitter of the ORF TV station family. ORF 1 was able to increase by one percentage point to 9.1 percent and thus reached the best April value since 2018. These positive developments illustrate the continuing dominance of the public broadcaster on Austrian television.
The number of spectators of "ZiB 1", which was able to record 1.3 million viewers, and "federal state today", which came to 1.1 million viewers, must be particularly emphasized. The special radiation of the "Tatort" "knife" Austria was also successful with an average of 969,000 spectators. The TV show "Dancing Stars" attracted an average of 643,000 viewers in front of the screens, while the transmission of the Formula 1-GP from Saudi Arabia had an average of 692,000 spectators.
important events and ranges
A highlight was the Vienna Marathon, which set up a range record with 340,000 TV viewers. Live reporting from the Vienna election also reached a total of 2.7 million people. Servustv, as a leading Austrian private broadcaster, achieved a market share of 4.6 percent and was able to increase 0.4 percentage points to 4.1 percent among the target group of 12 to 49-year-olds. The MotoGP transmission in the middle of the month had 338,000 viewers.
The ProSiebenSat.1puls4 group, which also includes ATV, ATV 2 and PULS 24 in addition to Puls 4, came to a market share of 6.8 percent in April, with the core target group of 12 to 49-year-olds recorded a slight decline compared to the previous year. With a market share of 2.9 percent, pulse 4 was the strongest broadcaster in the group.
trend movements and spectator preferences
Then the transmission of "Café Puls" shows a new all -time record with a 36.5 percent market share. In contrast, ATV registered a decline of 0.7 percentage points to 3.4 percent, while Pulse 24 each had a market share of 0.7 percent in both target groups and lost significantly. OE24.TV achieved a 2.5 percent market share for the 12 to 49-year-olds and reached 7.1 percent on the day of the Vienna election with 7.1 percent.
The Statista Study, published on April 22, 2025, offers a comprehensive overview of the market shares of television in Austria 2025 and shows the continuous change in the media consumption of the audience. ORF remains the largest individual, followed by Servustv as a leading private broadcaster.
The media landscape in Austria shows that public-law broadcasters ORF 1 and ORF 2 are also strongly represented among younger target groups. This focus on the younger spectators indicates that the broadcasters are successful to produce modern content that is well received by a wide audience. ProSiebenSat.1puls4, on the other hand, remains the largest private group in this segment, which reflects the dynamic nature of Austrian television ads and the different strategies for spectators.
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