Despite crises, Austrians plan summer vacation: Where are you going in 2025?

Despite crises, Austrians plan summer vacation: Where are you going in 2025?

A current survey shows that around two thirds of the Austrian population aged 16 and over plans to go on vacation in the summer of 2025. These values ​​were determined by the OGM opinion research institute and published as part of the Santander financial barometer. Despite economic uncertainties and increasing costs, about a third of vacationers decide not to save on vacation. Only 17 percent of the respondents have already decided that they will not start a summer vacation.

Among the vacationers, savings can be observed, especially when it comes to the length of stay, the expenses on site and the standard of accommodation. 23 percent plan to reduce their length of stay, while 22 percent intend to save on site. This savings behavior in the age group of 35 to 59-year-olds, who often travel with children, is particularly striking. Younger travelers between the ages of 16 and 34, on the other hand, usually opt for cheaper accommodation or use early booker offers.

travel destinations and means of transport

Around 60 percent of those surveyed stated that they wanted to spend their summer vacation by the sea. This preferred choice applies in particular to families and travelers under the age of 30. In addition, 25 percent of the travelers each plan to relax at the lake or in the mountains, while 31 percent of urban trips are considered. Austria remains a popular travel destination, with 51 percent of those surveyed planning a vacation within their own country. Carinthia, Styria and Lower Austria are among the most elected federal states for a “vacation at home”.

When arriving, 71 percent of travelers use their private car, with 75 percent of families also putting on the car. On the other hand, alone travelers prefer different means of transport, such as bus and train. The age group under the age of 40 shows a special preference for rental cars.

financing and budget

Two thirds of the Austrians have to save this year, whereby 20 percent state that they have to limit them significantly. Savings potentials are seen in particular in the accommodations, the expenses on site as well as in the number and duration of the trips. 70 percent of holidaymakers finance their summer vacation primarily with the ongoing income, especially the 13th salary. One third uses savings, while 13 percent rely on support from relatives and take out 3 percent loans.

This is how the average per capita budget for the vacation is based on the [ÖAMTC travel monitor 2025] (https://www.oeastc.at/thema/-reistc-reistc-reiTC- ReiseMonitoring-SommerUrlaub-2025- Reotz-trotz-steigender--cost--34283256) at 1,200 euros. The main motifs for vacation are relaxation, energy recharging and spending time with family and friends. Less than 10 percent of those surveyed have interests such as digital detox or further education.

travel trends for 2025

In addition, there is a trend focus for 2025, in which 63 percent of travelers are willing to take detours for authentic experiences. These “Detour Destinations” show a growing interest in lesser -known places and local experiences. Generation Z in particular is increasingly choosing its travel destinations based on trends, whereby 55 percent have already selected a goal due to a trend product.

Another trend is the "Jomo Travel", which stands for "Joy of Missing Out". 85 percent of travelers want to experience calm moments in holiday homes, as they are perceived as less stressful. Experience of special natural phenomena is also very popular. 84 percent of travelers want appropriate vacation offers. In addition to Italy and Croatia, popular travel destinations for 2025 are also destinations such as Greece, Germany and Spain.

Overall, the survey shows a clear picture: Despite economic challenges, the desire to travel remains unbroken, with strategic savings and more conscious use of budget and goals.

Further information can be found in the reports of Vienna and and Stern.