Online trade is booming: Regional companies link tradition with success

Online trade is booming: Regional companies link tradition with success

This by today's time, many entrepreneurs in our region are relying on online trading in order to compete in the competition and reach new customers. Especially in times when inpatient shops fight with the competition of the Internet, it can be seen that the combination of traditional business and online presence can bring great success.

The Almauer-Eisenwaren company in Lambach is an impressive example of this development. With a long tradition that dates back to 1854, the family company offers a wide range of hardware, machines and garden tools. Christian Urbanke, the owner, emphasizes how important online trading has become for the success of the company. "We are a classic local supplier," said Urbanks. "But through our online shop we were even able to serve customers in distant countries such as Sicily and Ireland."

success with cake and online presence

Another inspiring example is the "cake world" from Thalheim, which started in 2012 as a pure online business. Natalie Gojer tells with a smile that her first shipping camp was housed in the children's room in her apartment. Today she not only opened a successful online shop, but also a physical shop. The relationship between internet and shop is about 50 to 50, which underlines the popularity of your products. However, in order to be visible in the online market, she relied on advertising methods like Google AdWords from the start that helped her increase the visibility of her shop. "It is important to invest in professional marketing measures so as not to go under the search engines," explains Gojer.

Success shows that a successful online strategy also draws people in the business who are looking for delicious cakes.

The Obsthof as the new online hit

An even younger example is the Obsthof Wiesmeier in Holzhausen, which launched its online shop during the Corona pandemic. The owner, Wilma Wiesmeier, reports that you initially started with the local departure sale, but quickly noticed that customers also want more choice online. "We offer everything from spreads and dining to fires and schnapps," she says. A third of their sales now come through the online shop, which shows that people from the region and beyond love to order the products of the Obsthof.

The opening of an online shop as a second mainstay has created the opportunity for many companies to prosper even in these uncertain times. This not only benefits the business owners, but also offers customers a practical alternative. Further information about the current developments in online trade can be found here