Beer prices rise again: is enjoyment soon priceless?

Beer prices rise again: is enjoyment soon priceless?

The Brau Union, the largest brewery chain in Austria and subsidiary of Heineken, has increased its beer prices for the second time this year. From December, beer lovers must expect an average price increase of 3.4 percent, as the Brau Union confirmed to the ORF Oberösterreich . This increase is already followed by a price adjustment of around 3.6 percent at the beginning of the year. The reasons for the current price increases are diverse; Among other things, wages and salaries of the brewery serve have increased by 3.9 percent, which has a direct impact on the costs.

increased production and transport costs

In addition, the fees in the area of transport and production increased, which continues to drive the beer prices. The exact increase in euros and cent for consumers is currently difficult to predict, but it is clear that some cents are being opened to the previous prices. According to Daniela Winnicki, spokeswoman for the Brau Union, the brewing commune Freistadt, who last leased its prizes in March href = "https://www.nachrichten.at/wirtschaft/bier-brau-union-erheuer-heuer-zum-zum-zum-men-mal ;art15,3996469"> Nachrichten.at was reported.

The developments raise the question of whether other breweries will soon have to adjust their prices. The Brau Union acts as a market leader and therefore significantly influences pricing policy in the industry. In addition, it is a common practice in Austrian supermarkets to start beer discount campaigns to increase the customer frequency, which is an interesting aspect in the context of increasing prices.