New beginning in Mank: How Elisabeth Fahrngruber revitalized the Schulwallner

New beginning in Mank: How Elisabeth Fahrngruber revitalized the Schulwallner

A modern business that reflects the creative work and the personality of the owner is located in Mank in the Lower Austrian Mostviertel. "Eliis" welcomes customers with a colorful range of gifts, books and paper goods. The company name is a game with the first name of the new boss, Elisabeth Fahrngruber, and also stands for humanity in advice. Fahrngruber thus embodies the commitment to personal service in contrast to anonymous online retailers.

The tradition of the company goes back to 1897. After 35 years of successful management by Doris Wallner-Gallistl, it was time to regulate the successor. Elisabeth Fahrngruber, who has worked in the company since her apprenticeship in 1999, slipped into the role of the successor. The decision to take over the business was reflected after half a year in which she consulted with her family.

The transition to independence

Elisabeth Fahrngruber, in 2013 during a baby break as a bank consultant, decided to accept Wallner-Gallistl's offer. "My motivation is to be able to realize my ideas and always set new trends," she said. The challenge of leading a well -established business was great, but her passion for entrepreneurship drove it.

an intensive year of preparation was preceded. Fahrngruber visited trade fairs and exchanged views with other business owners to learn how to manage. The investments in the newly accepted business amounted to around 55,000 euros. Among other things, she provided these funds with the support of credit from Austria Economic Service and the Chamber of Commerce.

"Before the decision to take over, I also got detailed advice from my house bank," she added. This well -founded support helped her to set the course for a successful repositioning of the company. With a new logo and a fresh marketing concept, she ensured that customers perceived their changes.

The opening and marketing strategy

After the official handover of the company, “Eliis” started again on February 14, 2014. The opening was an important stage, which gave great pleasure to both driving gruber and its customers. The positive course of business to this day has reinforced its firm beliefs about one's own independence. "I have achieved my economic goals for the past financial year," said Fahrngruber.

Advertising for your business is mainly on Facebook. She carries out post actions twice a year and organizes various exhibitions to increase interest in her products. It is this combination of traditional retail and modern marketing methods that made it a successful entrepreneur.

The support of Wallner-Gallistl is of great importance for driving greuber. The friendly relationship and the exchange between the former and the new owner became an invaluable advantage for business. "Ultimately, when I made my decision, I rely on my gut feeling," said driving gruber.

The team of "Eliis", which also included the takeover of the two part -time employees, shows the importance of family ties and locally anchored business models. This experience and the positive feedback from your customers give driving gruber the trust of further expanding your ideas and visions in business.

The business remains an important part of the municipality of Mank, in which personal advice and customer -oriented service are very important. Elisabeth Fahrngruber is a prime example of how tradition and Innovation can come together to keep a successful retail company in a small town.

for further information:

Gifts - Books - Paper Eliis
Elisabeth Fahrngruber
Schulstraße 16, 3240 Mank
Tel. & Fax: 02755 2339
Mail: persoenlich@eliis.at
Web: www.eliis.at , facebook