Hubertus Bräu: A piece of tradition in the Weinviertel despite the tavern dying

Hubertus Bräu: A piece of tradition in the Weinviertel despite the tavern dying

in Laa an der Thaya, the only small brewery in the Weinviertel, has been brewed for over 500 years. This is an impressive tradition that started in 1454 when the brewing law was awarded in this city. Hubertus-Bräu, led by Andreas Kühreuer, has made a name for himself in this long time and is an integral part of regional culture.

"This summer was definitely too warm for drinking beer," said Kühtreuer, while pointing out the challenges with which the brewery is confronted. These daily remarks reflect the growing concerns of the industry because more and more people are discovering the advantages of local beer types, even if the continued temperatures influence the brewing and drinking habits.

The meaning of Hubertus-Bräu

brewery advertising boards from Hubertus-Bräu are omnipresent in the area, even for many taverns that are either closed or only sporadically open. These signs of the "tavern death" can be felt in the region. But the Hubertus-Bräu brand remains in the memory of the locals, symbolized by its broad advertising measures, even in economically challenging times.

One of the most remarkable features of Hubertus-Bräu is the manual production of the beer, which is of particular importance in the region. Customers appreciate the quality and tradition, and more and more breakers like to return to enjoy the beer on site.

The impressive past of the brewery and the adjustments to modern challenges make it a unique part of the Weinviertel gastronomy. In this region, where the beer story is deeply rooted, Hubertus-Bräu remains a landmark that combines both tradition and innovation.

For more information about the brewery and its history, watch the report on m.noen.at .