Growth strategies in consulting: Horn & Company on the road to success

Growth strategies in consulting: Horn & Company on the road to success

In the dynamic world of management consultancy, the Horn & Company plays an important role. The private equity fund Waterland has been involved in the consulting company since 2021. The managing partners, Dr. Alexander Bethke-Jaenicke and Dr. Kai-Michael Schaper, explain that this partnership not only aims to increase organic growth, but above all to follow inorganic growth strategies by taking over.

The market for management consultancy grows significantly faster than the gross domestic product. This makes him attractive for companies that want to become active in this area. Dr. Bethke-Jaenicke emphasizes that the largest consulting companies only have a market share of around 10-15 %, which leaves space for further growth. Instead of selling the company to a larger competitor, the partners have decided to continue their own way and to achieve a relevant market size independently.

The integration of new companies

The acquisitions of Gem Consult and Commoto were considered important steps in the growth strategy. The integration of these companies is under the motto "Culture of Cultures", which means that the new structure is the autonomy of the units taken over while synergies are used at the same time. Dr. Schaper emphasizes that these new companies bring additional strengths, which makes integration easier.

Another goal is to expand in the Dach region (Germany, Austria, Switzerland) and to deepen the range of offers in relevant industries. Dr. Schaper explains that Conmoto is a valuable addition, especially in the area of ​​production and supply chain. This helps Horn & Company not only be perceived as a pure management consultancy, but also as a competent partner in the implementation of solutions.

The management attaches great importance to the integration of the consultants into the company vision. The employees should recognize the benefits of these strategic changes, which is supported by the growing possibilities that the new company size offers. "Together we grow" - that is the new, simplified corporate purpose, which should work both internally and externally.

The upcoming phase will be decisive because the company strives to exceed the sales brand of 100 million euros. In 2023, sales of over 75 million euros will be sought, and further takeovers could be achieved faster. Dr. Bethke-Jaenicke and Dr. Schaper emphasize that it is not just about quick growth, but about strategic considerations that ensure that everyone involved benefits from these changes.

For Horn & Company, cooperation with Waterland means a clear growth focus that is not limited to a certain number of transactions or a fixed time frame. The progress is evaluated in monthly meetings, whereby operational management keeps control and Waterland does not directly intervene in day -to -day business.

The development of the company also marks a trend in the consulting industry, which towards a greater implementation of strategies. Dr. Schaper notes that customers are increasingly looking for consultants who not only provide concepts, but also actively accompany the implementation. This approach opens up new opportunities in the competition for customers, since companies are now more willing to work with them than with large international corporations.