Ball season in Lower Austria: Economic miracle on the dance floor!

Ball season in Lower Austria: Economic miracle on the dance floor!

In Lower Austria, the region dances up again! Schools, universities and local associations will invite you to a wide range of balls in the next few weeks, which are far more than just social events. Gert Zaunbauer, chairman of the leisure and sports businesses in the Chamber of Commerce in Lower Austria (WKNÖ), confirms the significant economic role of these events. "Balls are no longer classic dance events. They offer a varied supporting program for young and old and strengthen both the local economy and the cultural region of Lower Austria," explains Zaunbauer. As reported noe.orf.at , there is an upswing in the event industry after long years with COVID-19-contained restrictions.

The upcoming ball season is not only a festival for the dance enthusiasts, but also a real driver of economic growth. From the increased demand in boutiques for evening mode to the flower shop from flower shops to the sought-after services of hairdressers and visagists: Everyone benefits from the spirit of optimism, such as wko.at underlined. Restaurants and catering companies also experience a boom by spoiling the ball guests culinary. "The balls are a crucial sales bringer for many industries," adds Zaunbauer.

positive effects for dance schools

The approximately 50 dance schools in Lower Austria also benefit from the dance trend. "People want to shine with their dance skills on the balls," says Heinrich Schmid, spokesman for the dance schools. This season is particularly important because the facilities bloom again after challenging years with loss of sales and increasing costs. Dance schools record great demand and the courses fill up while people prepare for the balls. The comeback of the balls not only brings joy, but also a new economic growth and consolidates the cultural identity of the region, as Zaunbauer finally emphasizes.