Sustainability in shopping centers: the future of urban trade!

The real estate industry is facing a crucial transformation that is closely linked to the topic of sustainability. In the new episode of the "Peter & Paul" show, moderated by Paul Leitenmüller, leading heads of IG Immobilien had their say. Katharina Gfrerer and Paul Grassel discuss the need and advantages of sustainable real estate management. "The future lies in sustainability," says Grassel, Managing Director of IG Immobilien, and emphasizes that a well thought -out sustainability strategy not only benefits the environment, but also increases the attractiveness of real estate. Thanks to comprehensive sustainability strategies, the different objects in the portfolio, which also include the City Center in Amstetten and the Rosenarcade in Tulln, meet the needs of the market. In addition, work is committed to making these properties CO₂-neutral, which ensures their stability.

A central element is Katharina Gfrerer, who is not only responsible for the center management, but also took over the management of the Rosenarcade in Tulln on January 1, 2015. Gfrerer, who has already had over 10 years of experience in the industry, would like to make a significant contribution to improving shopping centers with its new role. Their goal is to position the Rosenarcade as the “social living room” of the city and at the same time to strengthen the connection between people and inpatient trade. She explains that despite the competition from online trading, inpatient trade offers an important social space where customers not only see and touch products, but also interact in a joint atmosphere, as it can be interacted in a common atmosphere href = "https://www.meinbezirk.at/tulln/c-lokales/34-jaehrige-uebernt-bancheit-der-rosenarcade_a1211918"> MeinDZIRD reported.

sustainability as the key to future success

In order to meet the challenges of e-commerce, IG Immobilien relies on intensive commitment to improve its locations. For example, a large photovoltaic system was installed in the City Center Amstetten, which enables the shopping center to generate more energy in weddings than it consumes itself. This innovative concept could also benefit other properties in the area. Gfrerer emphasizes that the experience factor and the quality of stay in the shopping centers have to be constantly improved in order to meet customers' expectations. The real estate industry is therefore faced with the challenge of reinventing the traditional shopping centers, while at the same time acting sustainably and contributing to the value resistance of its objects, as Paul Grassel summarizes.