Sustainable tourism: Expert Day in Kirchberg enthusiastic region!

Sustainable tourism: Expert Day in Kirchberg enthusiastic region!

Naturhotel Molzbachhof, 2880 Kirchberg am Wechsel, Österreich - On June 6, 2025, the tourist day of the Vienna Alps took place in the Naturhotel Molzbachhof in Kirchberg am Change. The event gathered 25 tourismists who focused on the central theme of sustainability in tourism. Hoster Mariella Klement-Kapeller, managing director of Lower Austria Tourismus GmbH, welcomed the participants, while hotelier Peter Pichler introduced the sustainable practices of his hotel.

The Molzbachhof has committed itself to a comprehensive sustainability strategy that relies on timber construction, regional partners and natural materials. In addition, ingredients from your own garden as well as regional products are used for the gastronomic offers. Peter Pichler commented on the positive effects of these approaches and explained: "The honest, sustainable path ensures very good utilization and satisfied guests".

sustainable mobility as a key topic

In today's world, mobility is closely linked to tourism. Technological developments, changed travel behavior and climatic influences lead to a change in the mobility area. According to bmwet.gv.at there is a great need for sustainable mobility solutions that respect the regional living space, companies, employees and guests.

Especially in rural regions, access to local public transport (public transport) is often limited. This can make it difficult to access tourist offers. A publication of the Tourism Competence Center emphasizes how important the transformation of tourist mobility styles is. Here, arrival and departure, mobility on site and accessibility are discussed.

approaches to sustainable mobility

In order to improve tourist mobility and reduce the negative effects of private transport, innovative mobility offers are required. These should be tailored to both the needs of the guests and the locals. The use of affordable, customer-friendly and climate-friendly solutions can represent a location and competitive advantage for regions.

The analysis of the needs of different target groups, such as day tourists, overnight guests and locals, is of central importance here. A cooperation of all relevant actors, including the local population, is crucial to carry out a successful change. A well -developed and adapted business model is recommended to effectively implement sustainable mobility.

The role of communication in tourism

A continuous flow of information between destination management organizations (DMO), tourist information, attractions and accommodation companies is essential for the successful implementation of sustainable mobility. Information should be provided via various channels and in barrier -free form to reach all tourists.

Although the recreation aspect is in the foreground for many tourists, it is important to inform you about sustainable mobility options before and during your trip. Following on the study results, the full integration of all tourists in the mobility transformation can be a challenge, but the achievement of this goal is crucial for promoting a future -proof tourism and a better quality of life in the regions.