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Moroccan Oil: Glamor and scandals at the ESC in Basel 2025!
The Eurovision Song Contest 2025 in Basel awaits exciting moments and whoops, with Moroccanoil as the main sponsor.
Moroccan Oil: Glamor and scandals at the ESC in Basel 2025!
The Eurovision Song Contest (ESC) will take place in Basel on May 17, 2025. Anticipation for the event is building as the question arises as to whether JJ can bring victory back for Austria after 11 years. This edition also includes the oops and scandals that typically accompany the ESC. Moroccan Oil will also appear as the main sponsor, for the fifth time in a row. Loud oe24 The brand was founded in Montreal in 2008 and is known for its hair care products that contain high-quality argan oil.
Argan oil is extracted from the seeds of the argan tree, which grows in southwest Morocco. In addition to its use in the cosmetics industry, argan oil is also used as a healthy cooking oil in Morocco. The founder of Moroccan Oil, Carmen Tal, a Canadian with Chilean roots, discovered the oil in a beauty salon in Tel Aviv and was amazed by its effects. Today the company is based in New York.
Continued partnership and competitions
Moroccan Oil not only remains a sponsor, but has also taken on official presenting partner status for the Eurovision Song Contest 2025. This partnership is a continuation of the collaboration that has existed since 2020. How Estetica Export reports, the collaboration emphasizes shared values such as art, self-expression and innovation.
An exclusive competition has been launched to include both Eurovision fans and the professional beauty community. Hairstylists and creatives have the opportunity to showcase their talent and passion for music and beauty. Moroccan Oil provided bespoke product sets as well as its own hair competition, further strengthening the connection to the event.
The visual highlights of the ESC
A look at previous events shows how closely Moroccan Oil is integrated into the overall ESC concept. During the 65th edition of the Eurovision Song Contest in Rotterdam, which took place from May 18 to 22, 2021, Antonio Corral Calero, the creative director of Moroccan Oil, provided impressive hair looks for the participants. The Show Us Your Style competition honored the hairdressing community and invited professional hairstylists from across Europe to create glamorous looks.
In this competition, Iona Todoran from Romania was crowned the winner, followed by Anastasia Varlamova from Russia and Mateusz Myslek from Poland in second and third place. Moroccan Oil created an individual box for each participating country with their flag and a special greeting message, highlighting the brand's commitment to individuality and creativity Salon Magazine highlights.
The brand's "Be an Original" special edition boxes included the flagship product, the Moroccanoil Treatment, in various sizes, as well as exclusive sets such as the Hydration Kit and Volumizing Kit. These innovations show how Moroccan Oil uses its role in the ESC to celebrate both the beauty and diversity of the participating artists.