Milka surprised: Five new types of chocolate available from June!

Milka surprised: Five new types of chocolate available from June!

From June 2025, chocolate lovers can look forward to an exciting new offer from Milka. The company has announced that they launch five new chocolate varieties in an innovative table size of 190 grams. According to 5min.at , including two exclusive variants that are particularly "extra crispy" and "extra sophisticated". Suspected new flavors are "Lotus Biscoff" and "caramel salt almond", which will certainly inspire customers.

The demand for large boards that recently declined could be boosted again by this new range. The medium -sized plates are already available in the Netherlands, especially in the Netherlands and cost 3.79 euros there. However, it is not yet clear whether the new varieties will also be offered in Germany at this price.

market development and pricing

The announcement by Milka is in a broader context in which chocolate manufacturers are faced with rising prices and falling sales. According to wdr there are considerations that other manufacturers could possibly reduce their tables in order to reduce the costs considering the raw material prices. Despite the higher prices, the consumption of chocolate in Germany has not decreased significantly. Adalbert Lechner, head of Lindt & Sprüngli, finds that consumers also treat themselves to small rewards in uncertain times, which supports the stability of the market.

Consumer advocates recommend comparing prices when buying chocolate and paying attention to special offers. Often the own brands of supermarkets also offer a good price-performance ratio, similar to the quality of well-known brands.

chocolate consumption in Germany

Germany is not only the largest producer of chocolate goods in Europe, but also a country with high chocolate consumption. According to Statista , about 80% of the German population use chocolate at least once in two weeks. In 2022, over 870,000 tons of chocolate were produced, with filled boards and bars as well as chocolates made up for most of the production.

The popularity of chocolate is also shown in the sales figures for seasonal articles. In 2024, around 240 million sweet Easter bunnies and 167 million Santa Clauses were produced. Milka is one of the most popular brands in Germany, together with Ritter Sport and Merci.

The changing cocoa prices, which have risen sharply worldwide, could also affect the future of the chocolate market. The increase was caused by increased demand and poor harvesting in the main growing countries such as Ghana and the Ivory Coast. This makes the introduction of Milka's new varieties even more important by possibly addressing consumers and increasing sales.