Maria Grazia Chiuri leaves Dior: An iconic chapter ends!

Maria Grazia Chiuri verlässt nach fast zehn Jahren Dior. Ihre innovative Führung steigerte die Marke erheblich.
Maria Grazia Chiuri leaves Dior after almost ten years. The brand increased their innovative leadership considerably. (Symbolbild/DNAT)

Maria Grazia Chiuri leaves Dior: An iconic chapter ends!

Vienna, Österreich - Maria Grazia Chiuri has given up her position as creative director at Dior after almost a decade. The 61-year-old designer, who comes from Rome, was the first woman to take on this role for the women's line of the renowned fashion house. Her term of office, which started in 2016, was characterized by numerous successes and a clear connection to feminist topics, which she skilfully incorporated into her collections. Chiuri increased the value of the brand from 4.6 to EUR 10.4 billion by 2024 and contributed significantly to the turnover of over 9 billion euros at LVMH in 2023, reports vienna.at .

In an official explanation, Dior expressed "deep gratitude" towards Chiuri, who caused a sensation during her term through innovative and brave designs and through her support for women in the fashion industry. Her last collection, which was recently presented in Rome, received a warm welcome and standing ovation from the spectators, which marks the end of her successful time at Dior. Rumors about their resignation had already lasted for months before the departure was officially announced.

influence and legacy

During her time at Dior, Chiuri developed clothes that inspire and accompany women worldwide. The iconic Dior Book Totes and J’adior Slingbacks are among their most remarkable works. She also managed to bring significant social issues on the catwalks, through fashion shows and T-shirts with slogans such as "We Should all be feminists". This emphasis on female strength and the introduction of feminist questions into the fashion world were crucial for her vision and her approach as a designer. Chiuri repeatedly also focused on representations of female strength, for example by the integration of Mexican Rodeo riders into their shows.

Chiuri's way to the creative director was groundbreaking; She started her career at Fendi and later became co-creative director at Valentino before moving to Dior in 2016. Your departure raises questions about what the fashion industry will look like without such a female manager, especially at a time when more and more women rise in important functions in the industry. Jonathan Anderson, who has headed Dior's fashion industry since April, is acted as a possible successor.

the need for male and female perspectives

The fashion industry has undergone a change in recent years that gradually revolutionizes the role of women in management positions. Although there is still a further way in relation to gender justice, remarkable designers such as Grace Wales Bonner, Marine Serre and Emily Adams Bode have established themselves as important voices and talents in the scene. These women not only lead their own brands, but also contribute to loosening up the old ideas of success, such as Vogue.de reported.

The presence of female creative director could significantly influence the future orientation and culture of established fashion houses and produce new perspectives and designs. This development is also seen in the context of Chiuri's impressive contribution and its achievements, which the stage has prepared for the next generations of designers.

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OrtVienna, Österreich
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