Sports trade crisis: 11Teamsports closes Hohenems branch!

Sports trade crisis: 11Teamsports closes Hohenems branch!

The sports retail company 11Teamsports closed its store in Hohenems at the end of April 2025. The company's only branch in Vorarlberg withdraws from the resident trade. The closure raises questions about the future care of sports clubs. An official comment on the closure was not made; Only the closure itself was confirmed. Despite the closure, however, the care of clubs in the team sports area remains guaranteed.

The equipment of clubs is continued as before. Customers can continue to access the services of 11Teamsports via the central online offer and the remaining nine locations in Austria. This includes the handling of orders and contacting contacts for sports clubs.

background for closure

The store at Sankt-Karl-Straße 2 was opened in February 2018, cooperative with Michael Gehrer. Vouchers could be redeemed by April 26, 2025. Customers who have complaints or want to place ongoing orders can contact the company by email. The reason for the retreat from Vorarlberg remains unclear; A request to the headquarters has so far remained unanswered.

The closure of the Hohenemser store may reflect broader challenges in sports retail. According to Deloitte Sports Retail Study 2022, the Dach market-consisting of Germany, Austria and Switzerland-shows a high investment activity, especially during and after the Covid 19 pandemic. Between 2016 and 2021, the study determined a total of 111 transactions in sports brands or dealers, whereby 2021 reached the highest value with 26 transactions. These developments could also indicate risks and adaptation pressure for smaller dealers such as 11 -team sports.

market trends and challenges

The sporting goods market is increasingly shaped by three main trends: including sports swear, sustainability and athleisure. There is also a change towards e-commerce, direct-to-consumer (DTC) and digital shopping experiences. Dealers are faced with the short -term challenge of overcoming restrictions in the supply chain. The competitive environment is strong, not only through large brands such as Adidas and Puma, but also by international dealers such as Signa Sports United and Intersport as well as through the general retail range.

Overall, the closure of the Hohenemser store is a development that reflects both specific relevant aspects for 11 -team sports as well as general trends and challenges in sports retail. While the care of the clubs remains ensured, it remains to be seen how the market will continue to develop.