Johnnie Walker Vault: A new yardstick for luxury skills in whiskey!

Johnnie Walker Vault: A new yardstick for luxury skills in whiskey!

Princes Street, Edinburgh, Schottland - Johnnie Walker announced the opening of Johnnie Walker Vault today, a new luxury platform that is committed to blending art. This courageous initiative combines tailor-made whiskey mixtures, cooperation with cultural icons and luxurious experiences, all under a visionary concept that is launched worldwide. The vault is made by Dr. Emma Walker, the Master Blender of Johnnie Walker, led, who works deep under the famous Johnnie Walker Princes Street in Edinburgh in the secret studio. Here she curates a selection of 500 extraordinary whiskeys from over 10 million available barrels to offer lovers exclusive Scotch an incomparable experience, such as ots.at reported .

The highlights of Johnnie Walker Vault is a unique private blend experience in which Dr. Walker personally created tailor-made whiskey mixtures for some handpicked guests. Each package is tailored to the wishes and tastes of the guests and includes luxurious experiences such as Michelin-Stern dinner and stays in the renowned Glenagles Hotel. The prices for this exclusive experience begin at £ 50,000, and after the tasting, guests receive their individual mixture in a handmade crystal carafe from Baccarat. These unique creations are also recorded in the archive of the vault to ensure a permanent memory of these special experiences, such as Stocktitan.net reports .

a new chapter in whiskey luxury

In addition, Johnnie Walker plans to invite a creative partner from Couture mode in the current year to together with Dr. Walker to develop a limited collection. Dr. Walker describes the Vault as her "treasure chest", in which she can translate creative and personal stories into extraordinary mixtures. Julie Bramham, Managing Director of the Diago Luxury Group, emphasizes that this initiative takes into account the changing wishes of the luxury consumers and redefines the blending of quality whiskeys, which makes the Vault a significant point for the luxurious scotch.