Instagram surprises with a new 3: 4 format-this is how users benefit!

Instagram surprises with a new 3: 4 format-this is how users benefit!

Vienna, Österreich - On June 2, 2025, Instagram published an important update for image presentation in the app, which already ensures visible changes among users. According to vienna.at announced the Instagram director Adam Mosseri on threads that are now supported with 3: 4. This format is the Standard format of many current smartphone cameras and enables users to upload photos without trimming above and below.

The previous image formats from Instagram included square (1: 1), portrait format (4: 5) and landscape format (1.91: 1). With the introduction of the new format, Instagram is expanding the possibilities for users who had been demanding a native support for 3: 4 pictures from the platform for a long time. These new options apply to both individual images and picture galleries and are generally considered to be relieved for mobile users.

user reactions and future outlook

users are pleased with the new support, which should ensure that uploaded 3: 4 pictures appear exactly as they were recorded. While some positive feedback give, there are also humorous comments about the late introduction. However, the desire for further improvements will also be loud, such as the support of carousels with mixed aspect conditions and the native support for the 2: 3 pages ratio, which is particularly use in APS-C and full-frame cameras, reports petapixel.com .

The maximum width of the pictures on Instagram remains at 1,080 pixels. Interestingly, the update has also changed the standard for portrait format. This now has the dimensions of 1,080 x 1,350 pixels and optimally uses the available space in the feed. While square content is no longer the standard, the classic 1: 1 format remains optional, but brings restrictions in the profile grid, such as pixelschmitt.de reports.

content optimization and protection areas

For users who want the ideal representation, protection areas are important so that essential content is not accidentally cut off. CANVA templates are available to integrate the optimal protection areas and maximize visibility. The portrait format is also recommended because it ensures optimal visibility in the feeds of the users. The new settings and aids scale both the creative freedom and user -friendliness on the platform.