Gurkerl boomt: Online supermarket doubles orders to 100,000!

Gurkerl boomt: Online supermarket doubles orders to 100,000!

<ol> <li>Wiener Bezirk, Wien, Österreich</li> </ol> - The online supermarket Gurkerl, which works in Vienna and the surrounding area, is enjoying growing popularity, which is reflected in the current order numbers. As OE24 , Gurkerl has doubled the monthly orders in October 2024 to up to 100,000 twice as many as in October 2024. The key to this success lies in a highly automated logistics center that was put into operation during the same period and is in the 23rd Viennese district.

The automation of the goods storage has been proven to increase productivity by 50 percent and enables the processing of a variety of orders with an almost constant team size. Gurkerl currently employs around 330 people, including 100 drivers and 190 warehouses. The delivery times for regular orders are currently up to three hours, with a long -term goal of reducing them to less than two hours.

growth and customer satisfaction

In the six months after the restart, Gurker can draw a remarkable balance. A total of around 50,000 customers were supplied in Vienna and the surrounding area, which corresponds to a high Net promoter score of over 80. These values ​​prove the satisfaction of the users with the offer and the delivery services. The Gürkchen Club, a special membership, has also established itself as successful and has already recorded around 9,000 members who order up to three times a month, so OTS .

The range now includes more than 16,500 products, including 3,500 articles from the pharmacy. The latest extensions include 90 Ready-to-Eat dishes and 600 gluten-free articles. Gurkerl focuses on local products from around 200 producers from the region and on articles that are not available in conventional supermarkets.

challenges and future plans

As usual in the industry, challenges are also present in the e-food sector. Factors such as a user-friendly ordering process and product availability are crucial for success in online food trade. The online market dealer has set itself the goal of expanding the area of ​​fresh ready meals from Wiener Restaurants and plans to expand its own brand range from 300 to 500 products.

Although Gurker has already made remarkable progress, the pressure from competitors such as Alfies, Billa, Hofer and Interspar has been high. Nevertheless, the market for online food orders is growing continuously. As part of a trend that is also observed in Germany, the online food sector shows growth of over 15 percent. Consumer acceptance is also promising at almost 40 percent, which will continue to increase the opportunities for Gurkerl in the future, such as kiratik.de not.