Fashion apps revolutionize the shopping experience: numbers unveiled!

Fashion apps revolutionize the shopping experience: numbers unveiled!

The current study by the management consultancy Simon-Kucher shows how very fashion apps change the buying behavior of consumers. According to the examination, many users have started buying their clothes mostly via apps. Over a quarter of the respondents (28%) indicates that you can acquire clothing over fashion apps more frequently. A remarkable aspect is that around 19% of those surveyed spend more money since they have used these technologies. The study, which was carried out with 1,000 consumers in Germany in March 2025, also illuminates the decreasing importance of inpatient shops: 31% of users shop less often in branches.

An additional result of the study shows that 34% of the respondents find their purchases more cheaper through apps, while 25% are dressed by fashion apps. These developments cannot be ignored by retailers, since the study also points out the challenge that 27% buy more branded products due to app recommendations. At the same time, discounts influence the purchase decisions decisively: 35% of users can be guided by it, and 42% buy more if discounts are offered.

influence of artificial intelligence

The integration of artificial intelligence (AI) into fashion apps has strengthened this trend. 24% of the users of AI-based applications spend more money, which is twice as high as for non-AI users. In addition, 32% of these users buy more often. Interestingly, 34% of app users have the feeling of spending less money, even though they actually make more purchases. These findings present classic retail for new challenges.

According to an overview of the trends in shopping behavior in Germany, e-commerce sales have generally grown faster than in stationary retail. This suggests that digitization also has immense importance in the area of ​​fashion. Consumers now prefer online shopping for many products, especially clothing, while classic retailers should put their strengths such as advice and curating complex ranges.

The future of inpatient trade

Inpatient trade is increasingly seeing itself in competition with international chains and inexpensive online competition. Consumers show a specific preference for classic retail for food, DIY needs and furniture, where factors such as quality and high purchase frequency are decisive. The increasing digitization of inpatient trade is evident in increased offers such as multi-, omni and cross schannel services and in the popularity of Click & Collect, which was decisive during the Corona crisis.

For inpatient retail, a successful future only remains realistic if it reacts to the challenges of modern digitization. Innovative payment methods such as self-checkout coffers and cashless payments-such as by smartphone-also play an increasingly important role. As an example of progressive digitization in retail, around 80% of the food retail shops are now issued electronic price tags.