Europe's fitness revolution: Mrs.Sporty and Motosumo combine forces!

Europe's fitness revolution: Mrs.Sporty and Motosumo combine forces!

Berlin, Deutschland - On April 28, 2025, the fitness companies Mrs.Sporty and Motosumo announced a merger to open new ways in the field of fitness and health. The merger aims to combine the strengths of franchise -based fitness operation and digital fitness technology. According to [ots.at] (https://www.ots.at/presseaus-sung/ots_20250428_ots0026/europas-neue-fitness-power-motosumo-und-Motosumo-closing-together-fitness-neu-zu-- in-erebignis-und-i) Own names act while operating business and existing partnerships remain unchanged.

The new European fitness group will be under the direction of Niclas Bönström, CEO of Mrs.Sporty, and Kresten Juel Jensen, CEO of Motosumo. The merger is supported by prominent entrepreneurs, including tennis legend Stefanie Graf and fitness entrepreneur Mark Mastrov, who act as co -founders. Graf brings expertise in sports, nutrition and performance, while Mastrov has extensive experience in global fitness brand structure.

growth and opportunities for franchise partners

The merger offers numerous growth opportunities for both the franchise partners of Mrs.Sporty and Motosumo. In particular, sales growth of up to 100 % of the franchise partners is promised by the hybrid fitness model. Mrs.Sporty is already an integral part of the fitness market with over 170 clubs in Germany, Austria, Switzerland, Italy and Saudi Arabia and has over 50,000 members. Motosumo complements this presence with its innovative digital infrastructure, which offers interactive workouts and real-time performance data via smartphones.

The new group will concentrate on health, self -confidence and empowerment in order to meet the needs of its members. In addition, the further development of the club processes, supported by the technological know-how of Motosumo, will take central importance.

market analysis and competition

The German fitness market continues to show strong growth. According to deloitte.com, sales in 2024 reached a record level of 5.82 billion euros, which corresponds to an increase of 7.0 percent compared to the previous year. The number of fitness memberships rose by 3.6 percent to 11.71 million, which is again above the level of 2019.

Consolidation in the chain segment continues, supported by organic growth and M&A activities. The chain companies were able to expand their system portfolio by 281 systems - an increase of 11.8 %. These developments create a growth framework for new franchise partners and cooperation, which is promoted even further by the merger between Mrs.Sporty and Motosumo.