Elon Musk fires sales chief: Is Tesla in the crisis?
Elon Musk fires sales chief: Is Tesla in the crisis?
Austin, Texas, USA - In a surprising step, Elon Musk, CEO von Tesla, released the high -ranking manager Omead Afshar. Afshar, who has been part of the company since 2017, recently held the position of Vice President for Sales and Manufacturing in North America and Europe. His departure could be related to the current challenges of Tesla in terms of falling sales figures and profits. This reports [OE24] and the discharge calls a part of possible restructuring plans in the company.
The decline in demand for Tesla vehicles in Europe is alarming. Especially in May 2025, the sales figure dropped by almost 28 % compared to the previous year. The background to the slump in demand is an outdated model range, the increased competition from China and the political statements of Musk, which are often perceived as a growing burden for the company. Despite multiple inquiries from Reuters, Tesla did not respond, and the attempts to reach Afshar by email were unsuccessful.
unexplained reasons and earlier challenges
The exact reasons for Afhar's discharge are so far unclear. Nevertheless, there is speculation that his departure is also related to the falling sales figures and the increasing criticism of Musk's political activities. Tesla recently struggles with stagnating sales figures and a dramatic decline in profits of 71 % in the first quarter of 2025. This is the first time in over a decade that the company's sales have decreased, according to [IT-BoltWise].
Afshar was not only a close confidante of Musk, but also largely supported the construction of the Tesla factory in Austin, Texas, and was involved in the development of the Tesla robotaxi service. Despite this success, he was involved in an internal investigation in 2022 that concerned the purchase of special materials and attracted the attention of the Ministry of Justice and the US stock exchange supervisory authority.
future developments and personnel changes
In addition to Afhar's dismissal, Jenna Ferrua, the director of human resources in North America, also left Tesla. These personnel changes could indicate a more comprehensive renovation policy within the company. This year Tesla will publish the global delivery figures for the second quarter and the financial results in July. These figures could be decisive for the strategic direction of the company in the future and certainly point out the upcoming challenges with which Tesla is faced with.The question of the future steps has not yet responded to Tesla, but it remains to be seen how the situation will develop.
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